It’s a cruel fact of life that men go bald. In fact, by the age of 35, almost half of all blokes start to see noticeable hair loss. While for most, it’s due to genetics, a thinning thatch can also be a result of other factors such as diet and stress.

But all is not lost, and it doesn’t have to be. Never one to see a hair problem without creating a solution, best-selling naturally derived hair care brand Aveda’s new Invati Men range has been specially formulated to help stop straying strands from affecting your confidence.

Better yet, FashionBeans readers can get 15% off the products until 2 July by visiting aveda.co.uk and using the code AVEDAFB15.

Aveda Invati Men Solutions

Improving the look of thinning hair without having to resort to dodgy combovers or equally terrifying surgical procedures – that’s the dream, right? And helpfully, it’s the aim of the Aveda Invati Men Solutions range. A two-step system designed specifically to address early to moderate hair thinning, it uses the latest in naturally-derived ingredient innovation to strengthen hair and help promote growth.

Packed with powerful plant actives like certified organic turmeric and ginseng extract, four in five men say it makes their hair feel stronger and look thicker*. Plus, it smells great, containing a blend of essential oils including cedarwood and fir, so you can even skip the fragrance in the morning.

Your barnet not quite what it used to be? Follow this four-step guide in partnership with Aveda Invati Men and tackle thinning hair head-on.

Step 1: Cleanse

Grass is only as good as the pitch it’s grown, which is a roundabout way of saying it’s time to sort out your scalp. As part of your morning routine, kick-start your journey to hair that looks thicker and feels stronger with a proper, stimulating cleanse.

The Invati Men Nourishing Exfoliating Shampoo is a creamy, lightweight formula that won’t weigh hair down and is perfect for refreshing your locks. Salicylic acid derived from aromatic wintergreen plants helps remove excess sebum and daily build-up that can clog pores and prevent growth. Plus, the shampoo is conditioning, too, strengthen thinning hair in the process.

Buy Now: £26.00 for 250ml

invati men nourishing exfoliating shampoo

Step 2: Revitalise

A mop with a thin, unhealthy appearance is not always the result of hair loss — it could be down to dry and brittle conditions. Help support hair’s natural keratin and bring it back to life with the Invati Men Scalp Revitalizer. Its hero ingredient is superfruit Amla, AKA Indian gooseberry, which is sexier than it sounds: a vitamin C-packed, antioxidant-filled powerhouse that helps thicken hair at the root.

The fast-absorbing serum is a follicular wake-up call that delivers a gentle warming sensation as the product’s blend of plant actives increases scalp microcirculation. There’s no need for it to add minutes on to your grooming routine either, with no need to rinse, and it can be applied to wet or dry hair.

Buy Now: £47.00 for 125ml

invati men scalp revitalizer

Step 3: Trim

The right haircut can make hair loss far less noticeable. This is something Michael Lendon, creative director at the Aveda Lifestyle Salon & Spa in London’s Covent Garden, often tells his male clients. And here he recommends three sharp styles for men with thinning hair.

Longer Sides

“If you have slightly curly hair, keeping the sides a little longer, around two inches, can help to distract from a receding appearance at the front. This extra length allows the hair to curl a little, creating the appearance of fuller and thicker looking hair.”

Short Back And Sides

“If you’re after a classic look and have thinner hair all over, opt for a well-groomed, tidy short back and sides. Regular cuts will be needed to maintain this look, but it is worth the investment as this shorter length style balances out areas of extremely fine hair.”

Short Fade

“If the back of your head is a thinning trouble spot, but you’re gifted with a solid hairline at the front, try growing the hair around your crown area and style it to cover the thinning spot. A short fade at the back and sides with the length pushed on the top will help disguise the problem area, but you’ll need to take your time styling to avoid the combover look.”

Step 4: Style

Finally, once you’re out of the chair, top off that fresh cut with a styling product that won’t leave your hair looking flat or weighed down. In place of heavy waxes and gels, turn to Aveda’s Pure-Formance Thickening Paste.

Just a small amount smoothed through damp or dry hair instantly adds volume to individual strands, making hair look and feel thicker. (And smell pretty good too, thanks to extracts of spearmint, vetiver and lavender.) What’s more, it won’t leave you looking like an oil slick, providing subtle, natural texture and a versatile hold. Now that’s #HairGoals.

Buy Now: £21.50 for 75ml

aveda men pure-formance thickening paste

Shop the full Aveda Invati Men Solutions range now online at aveda.co.uk.
Get 15% off the Invati Men Solutions range until 2 July with code: AVEDAFB15

*Due to breakage in a clinical test of the invati men™ system after 12 weeks. In a 12-week consumer test.