Braun AW 10 Evo Classic Watch

German engineering – you can’t beat it, and you certainly can’t break it. Which could go a long way to explaining the longevity of the Braun AW 10. Released back in 1989 as the first wristwatch from the German manufacturer, it’s now been relaunched to celebrate the functional, hardwearing design and the fact that it just makes the time that much easier to read.

Buy Now: £160.00

M&S Limited Edition Flight Jacket

Shearling on flight jackets was born out of necessity to beat the chilling temperatures wrecked on early flight pioneers, these days it’s a style move straight out of the menswear playbook. So this example from Marks & Spencer is a double whammy, and even comes finished with a water-repellent treatment to keep you dry when the weather takes a more tragic turn.

Buy Now: £99.00

River Island Rain Drop Shirt

Why does it always rain on me? Probably because your shirt has raindrops on it, mate. A sartorial switch-up from bog standard polka dots, throw an unstructured blazer over the top of this printed button-up that just dropped at River Island, and you’ll be pulling off one fire look no downpour can dampen.

Buy Now: £65.00

Cat Intruder Chunky Trainers

This season’s chunky trainer trend is now so prolific that even building machinery firm Cat is getting in on the action. Granted, the brand also makes rugged AF boots, and it has put that experience to work on this surprisingly tactile take on the trend, finished with a unique sole that resembles a truck tread.

Buy Now: £85.00

Jo Malone x Huntsman Whisky & Cedarwood Cologne

Not content with dominating Mother’s Day wish lists, British perfumer Jo Malone is now coming for you and your old man with its first-ever men’s collection. The four-part fragrance lineup has been produced in collaboration with Saville Row tailor Huntsman, resulting in refined scents like this whisky and cedarwood cologne.

Buy Now: £120.00

Hanz de Fuko Anti-Fade Shampoo

If you’re going to shell out for a decent haircut, it makes economic sense to maintain it between visits to the barber. Cue products like Hanz de Fuko’s anti-fade shampoo, which looks after tinted tresses with a mix of shea butter and burdock to keep your hair well-fed and moisturised through the rougher winter months.

Buy Now: £16.00

Lacoste Esparre Winter High-Top Leather Trainers

Chuck us a chukka boot and we’ll love you till spring comes back around. Lob us one from French clothier and champions of tennis-wear Lacoste and we’ll probably propose or something. With a chukka silhouette and sneaker sole, these high-tops might just be the ultimate year-round shoes.

Buy Now: £95.00

Collusion Check Shacket

Collusion is a new sportswear-meets-streetwear brand from online retailer ASOS that targets the Gen-Z demographic with affordable prices. Alright, but does it look any good, you ask. Well, just cop this hooded shacket, don it and then watch everyone else trying to get a look as you’re strutting down the street in it.

Buy Now: £40.00

Oliver Spencer Bermondsey Bomber

There’s so much corduroy flying about the place this season that we got a piece of it stuck in our eye. After washing it out, we were then free to admire this tidy example of the fabric from Oliver Spencer which would look great worn with simple black jeans.

Buy Now: £345.00

Slowear x Nanamica Gore-Tex Baseball Hat

Japanese brand Nanamica is at the top of the pile when it comes to performance-driven outerwear, and this functionality marries perfectly with the Italian grace of menswear brand Slowear. The pair’s joint collection houses a stylish range of blazers, coats, bags and accessories like this Gore-tex cap, which could well be the most finely designed baseball cap around.

Buy Now: £120.00

Levi’s x Justin Timberlake Trucker Jacket

American denim giant Levi’s is bringing sexy back with its latest collection, a collaboration with stylish crooner Justin Timberlake. The pieces are rugged and relaxed with quality playing a key role, as shown by this tough as nails trucker jacket. Act quick to grab it all before it goes mind, and if it’s all sold out by the time you get there, well then, you can just go cry us a river.

Buy Now: £95.00

Maison Labiche Cotton Sweatshirt

Translated roughly into English as ‘house of the female deer’ (yeah, us neither), Parisien brand Maison Labiche excels at quality staples with a twist. Case in point: this plush cotton-jersey sweatshirt with a sweet embroidery detail. We know what we’ll be living in this winter.

Buy Now: £90.00

Tu x Graduate Fashion Week Red Check Jumper

The future of fashion rests in the hands of the young’uns, and no one is more aware of this than Oliver Spencer. The British design genius has mentored the winner of this year’s Tu Clothing Menswear Scholarship, Amy Vanderwaal through her latest collection, which features punk-style knitwear like this grungy jumper alongside classic coats and slogan laden tees.

Buy Now: £24.00

Adidas Consortium x Oyster Holdings Longon Sleeve Tee

The hazy, sleek garms of LA-based brand Oyster Holdings is perfect for making a more subtle statement on the ‘gram. So get them in a room with sportswear giant Adidas and what do you get? Killer pieces like this long sleeve polo that does streetwear with a wink rather than a thirsty selfie.

Buy Now: £65.00

Edmund Hillary Hand Knit Cardigan

As the first man to scale Mount Everest, Sir Edmund Hillary has already impressed us a fair bit. But to top it off, the legend’s family has set up a clothing line in his name, offering up coats and knits so warm they could survive much more than a late night walk home from the pub.

Buy Now: £270.00

Topman Light Wash Jeans

Return of the DILF – the worst action flick since Sharknado, or an accurate assessment of menswear in 2018? Well, until the former is made we’ll stick to the latter and purchase ourselves these roomy light wash jeans from Topman, which will probably see the old man trying to nick them and then ground us for trying to nab them back.

Buy Now: £40.00

H&M Dogtooth Suit Trousers

Bold move or style staple? Check trousers are a bit of both. This relatively subdued Prince of Wales pair from H&M is an ideal officewear upgrade, or when teamed with trainers and an oversized T-shirt, can make for a cool addition to off-duty attire.

Buy Now: £24.99

Vans Old Skool Backpack

Despite the name, there’s no reference to Vans’ iconic Old Skool sneaker with this backpack. Rather, its simple design and ‘heather suiting’ fabric allows it to take on a personality of its own. Wear on the weekend with a monochrome knit and jeans – matching sneakers are optional.

Buy Now: £34.99

The Worker’s Club Melange Socks

The proverb goes: give a man a sock, and he’ll grumble that’s all he ever gets at Christmas. Give a man this moisture-wicking and breathable pair from The Worker’s Club, and you might just be his new best friend. Or something like that.

Buy Now: £22.00