River Island Short Sleeve Floral Print Shirt

If the last few years are anything to go by, spring should be officially re-named ‘Snazzy Shirt Season’. Get stocked in advance with this eye-catching example from River Island, which features everything we love about the sunnier months: short sleeves, florals and a Cuban collar.

Buy Now: £28.00

Ted’s Hair Mud

Not since the age of five have you probably had a desire to smear mud in your hair. But the new at-home range from Ted Baker’s Grooming Room could be about to change that. Fortified with healthy ingredients like cumin seed extract and olive fruit oil, it’ll nourish your barnet while giving any style a firm, matte finish.

Buy Now: £14.00

Polo Ralph Lauren Vintage Hockey Bear Print Hooded Top

Any bear that hangs with Kanye and Drake, we want in our wardrobes, too. A fixture of the brand since 1991, this season Ralph Lauren has applied the world’s coolest carnivoran to a hoodie that’ll work on its own as a top layer or slot seamlessly under a smarter coat.

Buy Now: £69.00

Uniqlo Cap

Thank the style gods for baseball caps: mainly because they help us hide our hair when it won’t behave. This cotton twill rendition from Uniqlo has had the advantage of a wash treatment to age it appropriately, so you’ll look like a guy who was well ahead of the curb, rather than someone who has just walked out of the shop.

Buy Now: £14.90

Reiss Striped Zip Polo Shirt

Polo shirts will never fall out of style, but that’s no excuse to wear the same tatty one for years. Upgrade your rotation with Reiss’ zip-front take on the classic, which also allows you to earn your stripes in more than one way – horizontally on the front and vertically on the back.

Buy Now: £80.00

AVI-8 Centenary Watch

It’s never a bad idea to look to the armed forces for style inspiration. Paying homage to the no-nonsense pilots watches of the 1940s, and celebrating the 100-year anniversary of the RAF, AVI-8’s limited-edition Centenary model is carved out of solid stainless steel with a scratch-resistant sapphire lens, all wrapped in a buffalo hide leather strap. Best of all, it flies in at under £200 during the pre-order phase.

Pre-Order Now: £199.00

Albam Pleated Trouser

Founded in 2006, London-based menswear brand Albam has built a name for itself turning out the kind of workwear you wouldn’t want to risk down a mine. Falling somewhere between smart trousers and chinos, these relaxed-fit pleated trews come in a very utilitarian shade of olive green. Still not going down the mine, though.

Buy Now: £119.00

H&M Checked Flannel Shirt

It’s one of life’s existential styles questions: “Will I ever tire of a flannel shirt?” The answer, of course, is no. This check iteration from H&M has all the ingredients that make us so faithful to the wardrobe hero including a soft cotton flannel material, spacious chest pocket and a room-for-one-more relaxed fit.

Buy Now: £17.99

Sandqvist Lova Roll Top Backpack

Let’s face it, they stop the world from becoming a post-apocalyptic nuclear wasteland, but there’s nothing stylish about reusable supermarket ‘bags for life’. Unless, of course, you’re talking about Sandqvist’s roll top backpack, which is made from eco-friendly ripstop and recycled polyester. We can’t imagine needing another one anytime soon.

Buy Now: £105.00

Mennace Faux Suede Minimal Okonoma Jacket

Move over denim jacket. No, we’re just kidding, you can stay. But you do need to make room for this rail-mate. The suede jacket is one of the key pieces this season. And while we’re the first to acknowledge “it’s just clothes”, you absolutely cannot possibly even start to think about living without one.

Buy Now: £80.00

BoohooMan Short Sleeved Football Polo

Remember that guy in school who insisted on wearing a football shirt to every single social occasion? Yeah, we hated him too. Well, in 2018 he’d be scoring major style points. Just look at Boohoo’s new retro-tinged polo for its ‘Man’ squad. Now that’s a team we want to be a part of.

Buy Now: £18.00

Lab Series Day Rescue Defense Lotion SPF 35

Between sun exposure, pollution and being pumped full of booze on the weekend, it’s fair to say your face puts up with a lot. Lab Series’ new Day Rescue Defense Lotion combats the daily effects of the first two and goes some way to making you look semi-human after the third.

Buy Now: £31.00

Alexander McQueen Leather And Gold-Tone Wrap Bracelet

Pretty soon our arms will be free from the shackles of sleeves, so it’s time to start thinking about wrist jewellery once again. This uber-masculine leather and gold-tone wrap bracelet from Alexander McQueen is finished with a Swarovski-encrusted skull to add a luxury touch to the end of your arm.

Buy Now: £165.00

Adidas Livesey Anorak

Fresher than a stick of gum, Adidas Spezial’s Livesey anorak in mint green is designed to hark back to the hedonistic days of acid house. Produced in a limited run, you’ll need to be fast to cop one. How you speed up is your choice.

Buy Now: £149.00

Mango Chalk Stripe Trousers

Take the timeless appeal of pinstripes, add in a whole load of millennial cool, and you’ll come up with Mango’s chalk-stripe trousers. The design is smart in more than one way, rendered in a stretch fabric and cut to fall just to the ankle, they’re perfect for showing off your trainer collection.

Buy Now: £49.99

7 For All Mankind Bright White Jersey Sweatshirt

Loud logos don’t have to sit front and centre to make a statement. Denim brand 7 For All Mankind’s bright white ‘We Are Mankind’ sweatshirt adds a point of difference to a simple wardrobe essential with its arm decals, while the dropped shoulders and relaxed fit makes it oh-so-wearable.

Buy Now: £130.00

Lacoste Missouri Leather Sneakers

The merits of minimalist sneakers cannot be overstated in the modern world. But for days when you just want to say “screw it” and throw on the brightest, loudest, velcro-y fastening footwear you can find, Lacoste’s new Missouri trainers will rarely be a bad call.

Buy Now: £120.00

Calvin Klein Billfold Wallet

Stuffing your hard-earned into a tattered old wallet is the equivalent of buying a Maserati then choosing to drive it in a pizza-stained T-shirt. Right your wrong with this Calvin Klein Jeans billfold. Made of smart leather, it has enough pockets for all your cards and receipts.

Buy Now: £49.99

Arket Wool Flannel Blazer

Blazers have hugged the shoulders of stylish men for centuries, but that doesn’t mean they have to feel outdated. Taking tailoring and making it modern, Arket’s semi-constructed jacket is made from Italian fine wool flannel that’s not only incredibly comfortable and warm, but also breathable.

Buy Now: £190.00