MatchesFashion x Grenson Suede Loafers

Despite being the product of London-based retailer MatchesFashion and British shoemaker Grenson, these penny loafers have more than a touch Italian sprezzatura about them. The dusty pink colouring an finely cut suede is simply bellissimo, while the white rubber raised sole ticks the box for dress down Fridays. Capri/post work pints, here we come.

Buy Now: £165.00

boohooMAN by Dele Alli Suedette Trucker Jacket

In just a few short years, boohooMAN has established itself as the go-to place for cool designs on a budget. Building on that reputation, the etailer has collaborated on a 74-piece collection with footballer Dele Alli. It goes without saying, this suedette trucker jacket is back of the net stuff.

Buy Now: £40.00

Topman Red Revere Stripe Short Sleeve Knitted Polo

Forget the 20-year fashion cycle, right now it’s all about the 1950s: pleated trousers, relaxed denim and retro-looking pieces like this red knitted polo shirt from Topman. And as if one trend wasn’t enough, they’ve also stuck on a V-shaped neckline and some vertical stripes.

Buy Now: £28.00

Phillips OneBlade Face + Body

It’s not long ago that the world of razors was in an arms race to stick on as many blades as possible. Now we’re seeing a reverse of this pattern – spearheaded by the OneBlade from Phillips, the latest version of which promises to be gentle on your body as well as your face while still cutting through hairs like a hot knife through butter.

Buy Now: £39.99

Levi’s Colour-Block T-Shirt

It would be wrong to suggest colour blocking is a ‘trend’, seeing as it’s been doing the rounds since most menswear mavericks were in nappies. It’s still going strong, mind, as shown by this oversized top from Levis, which features dual tones broken up by the brand’s logo front and centre.

Buy Now: £24.99

Penfield Hosmer Orchid Sweat

American outdoor clothing brand Penfield has been chasing the streetwear crowd for a while now, and as usual, it’s got things bang on with its latest collection. This track top in (what else) millennial pink is the ideal layer to throw on when summer BBQs spill over into the night.

Buy Now: £90.00

Tommy Jeans 5.0 1990s Logo T-Shirt

From game shows to sitcoms, it’s no secret that the nineties are experiencing a revival. Riding high on the trend is Tommy Hilfiger, with pieces like this retro-styled tee, finished with the old-school Tommy Jeans flag branding for some serious #throwback vibes.

Buy Now: £35.00

Stutterheim x Novesta Rain Star Sneaker

It wouldn’t be completely unfair to say that Slovakia isn’t exactly the fashion capital of the world, and yet it’s home to one of the best sneaker brands around. In a pan-European alliance with Swedish rainwear brand Stutterheim, Novesta has created a shoe that looks good in a torrent thanks to a water-repellent canvas body and monster rubber outsole.

Buy Now: £100.00

Simon Carter Gunmetal Bevelled Window Watch

British menswear designer Simon Carter sold his first product – a vintage brooch – in 1985, and from that simple item of jewellery grew an empire. Shirts and suits are the brand’s bread and butter, but it also does do a fine line of affordable watches as evidenced by this unfussy, gunmetal grey timepiece.

Buy Now: £165.00

Jack Black Beard Wash

A well-groomed beard can look ace on the right face, framing features and lending a ruggedness unseen on clean-shaven folk. However, they do get dirty rather fast. Helpfully, this beard wash from Jack Black (the skincare brand, not the actor) cleanses and conditions facial hair, while also nourishing the skin underneath.

Buy Now: £12.95

Adidas Nizza

Adidas has taken a massive leap into the future with its recent sneaker launches, but this launch marks the return of a classic. Introduced to the market in the 1970s, the Nizza has its roots in street basketball culture. It’s a shoe with no pretence, just a simple design in a slam dunk of colourway.

Buy Now: £59.00

Ted Baker Bliss Tropical Pattern Shirt

Having successfully wrestled it back from wayward tourists, the Hawaiian shirt is one of this season’s key menswear essentials. Ted Baker is never short of a tropical design, and this effort goes full pelt on the island theme with ice-capped volcanos and spiky palm trees under an azure blue sky.

Buy Now: £89.00

Marvis Zip Bag With Toothpaste And Brush

In a mad rush to get to the airport bar for a pre-holiday pint, it’s not uncommon to forget to pack toothpaste. Luckily, cult Italian brand Marvis is on hand to make remembering easier with its new zip bag set, which comes with a travel brush and strong mint paste that’s as cool as the packaging it’s kept in.

Buy Now: £17.50

Rains Coach Jacket

The coach jacket has been around for decades, so we thought we’d seen it all. That was until maker of technical gear for non-trainspotters, Rains, turned out this camouflage example and left us wondering how we’d ever been without it. With a waterproof construction and plenty of pockets, it’s the perfect piece for festival season.

Buy Now: £89.99

Palladium x Christopher Raeburn Recamo OC

Part of the new generation of outrageously talented British menswear designers, it’s fair to say we were more than a little excited for Christopher Raeburn’s tie-up with boot brand Palladium. The result doesn’t disappoint: a striking shoe that wouldn’t look out of place stomping around the set of a Star Wars film.

Buy Now: £100.00

Barbour ONSO Jellyfish Emblem Shorts

Inspired by the brand’s seafaring origins, the Barbour ONSO collection is packed with everything needed for coastal life. Take to the high seas in these neatly-cut shorts, which are covered in an all-over jellyfish emblem. Just hope that’s the only time you come into contact with them.

Buy Now: £79.95

Hunter Original Exploded Logo Packable Backpack

Hunter is more famous for its countryside-dwelling wellies, but with the bold, exploded branding, this is a play straight from the street. Built from a tear-resistant textile with a water-resistant finish, arguably the only place your belongings are more secure is in a safe.

Buy Now: £50.00

7 For All Mankind Kayden Rodeo Jeans

In an ideal world, the process of buying jeans would be simple, though it never is. To find the perfect pair requires trying out different cuts, colours and brands. With that in mind, allow us to introduce 7 For All Mankind: an American firm that consistently produces excellent denims, and has even been photographed on Prince Harry. Well, if it’s good enough for royalty…

Buy Now: £250.00

M&S Collection Luxury Navy Tailored Fit Wool Jacket

Show your support for the England football team without going full barmy army with this tailored fit wool jacket. Created for the squad by high street stalwart Marks & Spencer, it’s a piece you’ll be able to wear long after the World Cup is cover.

Buy Now: £115.00