Harry’s Shave With Pride Set

We’re nearly half way through a month of Pride 2018 celebrations and the fashion and grooming world has been joining the party in its droves. Not content with sitting at the bar watching all the confetti cannon action going down on the dance floor below, grooming men’s care brand Harry’s has launched a new razor kit with a shiny rainbow coloured blade handle, a groovy emoji laden box created by graphic design duo Craig & Karl and all profits from the sets being donated to various LGBTQ+ charities.

Buy Now: £24.00

Vivienne Westwood x Yoox Sweatshirt

World Cup fever is reaching that horrible, shivering, dribbling stage when in a desperate attempt to get your footie fix you resort to watching Denmark against Australia on your iPhone in the work loos. To celebrate the tournament (not your job shirking) e-retailers Yoox have exclusively released a T-shirt and sweater from designers around the world to represent their countries while the cup is on. Starting for England is the great dame of British fashion Vivienne Westwood who has designed this typically punky sweater for the series.

Buy Now: £111.00

American Apparel They Okay Print T-Shirt

Another June day, another capsule collection to celebrate Pride 2018 (we’re not besmirching it, we’re just wondering how we’re going to get all these fanciful clothes in our wardrobe). Focusing on the use of pronouns in the LGBTQ+ community this collection from American Apparel is fun and empowering all at the same time. The totes were tempting, but we plumped for a tee instead so you can wear the message loud and proud, no shirking allowed.

Buy Now: £22.00

Jimmy Fairly Hometown Sunglasses

Uber chic French eyewear brand Jimmy Fairly has been protecting gallic peepers since 2011, but sadly us Brits have had to gaze longingly across the channel hoping that one day they would come here and protect ours too. Well from this week they will with a boutique now open on Regent Street and plans for 15 more across the country in the next year. Get on the hype early by shipping these futuristic pair of shades over before everyone is wearing them come the end of the year.

Buy Now: €129.00

Alfie Douglas Midnight Blue Large Backpack

Can the backpack ever be elegant? Well, while you might look like you’re on the hunt for your next Pokemon running around town with a hefty canvas one, a sleek made-in-England option crafted out of fine Italian leather will take you right up to boss level. Invest in this cracking backpack from family-run British brand Alfie Douglas which has the capacity to fit a 15-inch laptop despite the slim profile.

Buy Now: £380.00

Mr Porter Vive La France x Husbands Wool Blazer

The tastemakers down at online retailers Mr Porter have a hefty set of style chops, so when we heard it was releasing a range of exclusive capsule collections plucked from the hottest French labels, well we were drooling like someone had placed a 20 ounce steak in front of us. Maison Kitsuné, Lacoste and J.M. Weston all feature but this juicy double breasted jacket from highbrow French menswear brand Husbands is truly the chateaubriand of the collection.

Buy Now: £950.00

BoohooMan Pride Love Is Hoodie

Stuck for options on what to wear this Pride season? Yeah, thought not, but you can never have too much choice so in comes BoohooMan with a 30-piece capsule collection inspired by the love within the LGBTQ+ community. Our pick from the ripe bunch is this black hoodie with its domineering slogan imitating the high-end styles of Balenciaga and Off-White without the need to sell your second lung to pay for it.

Buy Now: £18.00

Puma Thunder Electric

When it comes to the chunky game, we might have to put Puma above Kit-Kat at the moment. For even though our love for the bulky chocolate bar knows no bounds, every time Puma drops another chunky trainer it is an absolute beast. The gorgeous Thunder Spectra sold out in a blink of any eye in April, so you’ll have to be quick to catch these new Thunder Electric trainers, but if you do, be sure to savour the crazed mish mash of mesh and nubuck and the 90s inspired colourway.

Buy Now: £110.00

Adidas Manchester United 50th Anniversary Jersey

We don’t want to take sides when it comes to football, but when it comes to fashion we are perfectly willing to make a stand. So while we may or may not be fans of the Red Devils, we certainly can vouch for this stylish streetwear version of their jersey with an embroidered Manchester United crest from 1968 to celebrate their victory in the European Cup that very year.

Buy Now: £99.95

Topman x Charles Jeffrey Loverboy Adoption T-Shirt

To celebrate Pride this year Topman decided to eschew the sloganeering and have instead hooked up with menswear designer Charles Jeffrey for a series of T-shirts that feature works of art from five young LGBTQ+ artists in Jeffrey’s creative collective. The standout is this bold yellow tee with a disorientating and schizophrenic illustration from French textile designer Axel Gutapfel.

Buy Now: £30.00

Sebago Docksides Ariaprene

Sebago is as synonymous with boat shoes as Ray-Ban is with sunglasses and Donald Trump is with Twitter. They still look ace despite edging towards the technical end of the market, with the upper on these docksides made out of a special water-friendly synthetic fabric, which means you won’t be slipping on any puddles of champagne left on the deck.

Buy Now: £109.99

Albam Sailing Smock

Continuing the sailing theme is this smock from utilitarian menswear masters Albam which lets face it is more likely to see some high seas action than our late run for the 2021 America’s Cup on the old man’s catamaran. Styled in a fetching pistachio green (may contain traces of nuts) stuff it in your backpack ready to whack out at after work drinks when everyone else is shivering and you’re looking smug in a sailing smock that you haven’t as much as rowed a boat in.

Buy Now: £169.00

G-Star Raw Lanc Slim Trackpants

The man who invents a trouser with the cushiness of a tracksuit bottom and the cut of a tailored suit will surely have hit on a goldmine worth a thousand ships (or you know a thousand tailored trackies). Anyway, G Star RAW has done it, and the results are pretty tasty, with the taper at the bottom of the leg making you look twice and hey, a double look is better than a single so we’ll take a thousand pairs please.

Buy Now: £85.00

FoR Roma Varsity Bomber Jacket

We love our Scandi minimalist brands, but the Arcadia group, home to Topman and Burton went and tricked us by copying the style and making it gobsmackingly better with new brand FoR. The prices are another attraction, and we don’t think you’re going to find a better bomber jacket under £50 than this sleek red option. You can also wash it in the washing machine so spill as much ice cream and beer as you want on it.

Buy Now: £38.39

Lacoste Fraisier Gold Croc Sliders

Lacoste was originally founded in 1933 to provide moveable polo shirts for tennis players including its founder, seven-time Grand Slam winner René Lacoste. But that slippery little croc started sliding away from the tennis court until it found a home lounging around the pool protecting our feet from the lava-like patio. That is to say, Lacoste makes great pool sliders, like these gold and navy ones, that are as timelessly stylish as the polo shirts René used to volley around the court in.

Buy Now: £35.00

Barbour Kelso Tailored Fit Shirt

We cannot espouse the benefits of a nice shirt enough. Firstly you’ll score brownie points with mum for your sensible clothing choices (cue baby fist-pump meme) and secondly it works for all occasions, working with chinos at work or jeans at the pub so you’re never under or over dressed. This 100 per cent cotton choice from Barbour is a muted tartan dream so if you have a Scottish mum that’s double brownie points to scoff.

Buy Now: £69.95

Mango Jersey Henley T-Shirt

The T-shirt game is a little too dominated by the crew neck gang, so in rooting for the underdog, we were pleased to find this sterling Henley neck effort from Mango. It comes in a fine-knit textured cotton, but while the body might look more like a jumper the sleeves are short and sweet freeing those biceps up to enjoy the glimmering sun outside.

Buy Now: £29.99

Percival Tan Brushed Cotton Shorts

A brave man would style his ace suede jacket with a pair of suede shorts, but we’re an ol’ chicken legs so we daren’t try it. Instead we would just go with a simple white tee. Now we just have to find the perfect suede shorts and like a suede short fairy Percival has only gone and made this rugged pair. Plus they’re in cotton so you know your thighs won’t burn up like a polar bear in Mozambique.

Buy Now: £79.00

Farer Ponting II

This new watch from Farer has us oohing and aahing in unison like the little Pizza Planet aliens from Toy Story, its intergalactic beauty coming from the dolphin-grey dial paired elegantly with aquamarine (and glow in the dark) hands and numerals. The strictly limited run of 50 colour-way designs are supposedly inspired by the British coast, although presumably the stimulus is more cool Camber Sands than Blackpool Pleasure Beach.

Buy Now: £1,175.00

Kenzo Acrylic Tiger iPhone Case

Tony, Shere Khan, Richard Parker (that one on the boat from Life of Pi that was definitely smaller than the raft Jack had to jump off of in Titanic) – we’ve got a lot of time for the cool cats of the jungle, especially when they adorn anything by French luxury streetwear brand Kenzo. Its tiger tees are iconic, but don’t let the branding stop there, with this grrrrrreat iPhone case made from a sturdy acrylic.

Buy Now: £35.00