Jaeger Indigo Trouser

More casual than tailored trousers, but a step up from jeans, Jaeger’s smartly cut kecks reside in the sartorial sweet spot of looking just as good with a shirt as they do sneakers. Don’t let the pleats put you off, either, this season such a deft such is less pensioner, more menswear powerhouse.

Buy Now: £89.00

Percival Japanese Brushed Cotton Shirt

Now that spring is (theoretically) here, sticking to the same old black and navy identikit just isn’t going to cut it. Fortunately, British brand Percival has got your back covered with this Japanese brushed cotton shirt that comes in a toned down version of sunshine yellow. Perfect for keeping things classic without looking painfully boring in the process.

Buy Now: £129.00

Hudson Sandgate Suede Chelsea Boots

Scurvy aside, the Victorian era was good for plenty of things. Like giving us men one of the most versatile footwear styles of all time. Hudson’s saliva-inducing Sandgate Chelsea boot in black suede is the ideal shoe to usher in spring without the risk of rain marks killing your look.

Buy Now: £110.00

Jo Malone Honey & Crocus Cologne

If the average fragrance aisle is anything to go by, variations of the stuff probably outnumber humans by now. To save you the headache of finding a neat-smelling needle in a haystack: this Honey & Crocus cologne from Jo Malone’s English Fields collection is near guaranteed to make you maddeningly sniffable.

Buy Now: £47.00

Urban Renewal Denim Jacket

Neat cuts, yeah yeah; clean lines, blah blah. Any menswear maestro worth his salt this season knows that denim jackets are loosening up. This example from vintage-inspired brand Urban Renewal is the closest thing you’ll get to a visual guide of how to do denim up top in 2018.

Buy Now: £55.00

Topman Teal Green Panel Sweatshirt

Give your Breton tee the day off and in its place ship in some wide stripes for the spring months. This teal green panel sweatshirt from Topman is maximalism menswear at its best. Pair with black jeans and fuss-free trainers to let your top half do the talking.

Buy Now: £30.00

River Island Navy Pique Revere Shirt

Short sleeve shirts in summer can go one of two ways: holiday rep or Riviera chic. An on-trend Cuban collar will minimise the risk of you falling into the latter camp, and River Island’s take on the style comes in a timeless navy shade, making it virtually impossible to look like your sense of style has gone on vacation.

Buy Now: £20.00

Ted Baker Burla Webbing Holdall

We wouldn’t usually advocate concealing internal chaos with surface gloss, but in the case of Ted Baker’s Burla holdall, we’re willing to make an exception. Thanks to its classic design, nobody need know that your packing technique consists of grabbing whatever you can find before charging out of the house.

Buy Now: £74.25

Mango Pockets Cotton Field Jacket

In the restless world of menswear, the field jacket is a bit of an old dog, but Mango’s take on the military-inspired staple demonstrates that it’s more than capable of learning new tricks. It’s got all the standard-issue equipment, like flap-front pockets and a concealed placket, but in a cut that’s sharp enough to top a shirt.

Buy Now: £69.99

Fred Perry x Thames V-Neck Jumper

Pigs are flying, hell has frozen over and this season the V-neck jumper is every bit as stylish as its crew neck sibling. Just look at this example from Fred Perry. Designed in collaboration with streetwear brand Thames, the design sits somewhere between cricket kit and nineties memorabilia, and we’re completely and utterly on board with that.

Buy Now: £110.00

Larsson And Jennings Rally Mixed Metal Watch

Horology is complex art, but luckily you don’t have to know your analogue from your altimeter to look like you do. Take Larsson & Jennings’ new Rally model. As well as tapping into the trend for mixing metals, it boasts a Swiss movement and scratch resistant crystal sapphire glass, but mainly it just looks ridiculously cool.

Buy Now: £445.00

Uniqlo Jogger Trousers

If there’s a better place to head than Uniqlo for high-quality, low-cost staples, we’re yet to find it. True to form the Japanese retailer’s latest jogger-cum-trouser hybrids will let you riff on the menswear world’s obsession with sportswear, without causing your bank balance much concern.

Buy Now: £34.90

Adidas Deerupt Runner

If Spiderman was in the market for a pair of kicks, we’d almost certainly point him in the direction of the new Adidas Deerupt. The latest sweet-as model from good old Three Stripes, it fuses impressive tech specs like an ultra-flexible mesh upper and bold web-like grid, finished in colourways like this blue and red version that has our sneaker senses tingling.

Buy Now: £80.00

Spotlight Teeth Whitening Strips for Men

Filling your mouth full of artificial tombstones isn’t the only route to nice gnashers. Spotlight’s teeth whitening strips provide a less severe way to revive a tired smile. Designed specifically for men, they simultaneously break down the appearance of stains while brightening enamel, so you’ll never need to do the awkward shut mouth smile again.

Buy Now: £39.95

Ralph Lauren Flag Embroidery T-Shirt

Ralph Lauren is the of ultimate purveyor preppiness, but collegiate clobber isn’t where it ends. Case in point: this re-issue of the brand’s 1980s flag embroidery T-shirt, which has aged almost as well as the man himself.

Buy Now: £59.00

Kappa Kontrol Banda Jacket

Don’t let the name mislead you; it’s now acceptable to wear sportswear even if your lifestyle is staunchly sedentary. Returning with a new vision, heritage brand Kappa’s Kontrol line is jam-packed with retro pieces reimagined for the streetwear market in 2018.

Buy Now: £105.00

Orlebar Brown x Daniel Ricciardo Bulldog Swim Shorts

Despite hailing from a country where most water falls from the sky, Orlebar Brown’s impeccably tailored shorts have set the gold standard in swimwear for more than a decade. The British brand’s latest offering is the result of a collaboration with Australian racing driver Daniel Ricciardo and takes the brand’s signature Bulldog cut and adds a retro pin-up print.

Buy Now: £195.00

H&M Skinny Fit Cotton Jacket

Suiting up doesn’t have to mean willingly putting yourself in a sartorial straitjacket. H&M’s relaxed cotton blazer is tailoring the Italian way. Informal, tapered and in a stylish neutral shade that will go with everything from separates to denim down below.

Buy Now: £39.99

Vans Sketch Sidewall

If you always thought that Vans were just a rite of passage for perma-stoned skaters, you’ve been doing a disservice to your collection of kicks. This season the Cali brand has spruced up the classic white pump with the assistance of some on-trend logo action. Who cares if you don’t even know what kickflip is?

Buy Now: £52.00

Ben Sherman Pin Badge T-Shirt

A man can never have too many plain white T-shirts, but once you’re done playing it safe, turn to Ben Sherman’s new Bohemian Mod collection to add some verve to your classic line-up. Crafted from soft cotton, this pin badge design references the brand’s subculture credentials, while walking that tricky line between yawn-inducing and crime against menswear.

Buy Now: £35.00