If your New Year’s resolution for 2018 is to be more like David Beckham (and why wouldn’t it be), we’ve got some good news. Not content with just telling men how to dress, smell and drink better, today Becks announced his first foray into men’s grooming which, let’s face it, is the one we’ve all been waiting for.
‘House 99’ (the year in which he married Victoria, their son Brooklyn was born, and Manchester United won the treble), takes inspiration from classic British barbershops and is packed with the kind of products that have helped the 42-year-old scrub up so well over the years.
Covering skin, hair, body and beard products, the initial 21-piece range produced in partnership with L’Oréal has everything needed to channel your outer Becks and make your bathroom shelves buckle, including a tattoo body moisturiser and softer touch beard oil.
“For me, grooming is not only about how you look, but how you feel. It’s about being comfortable, trying new things and shaping your next look,” he said in a statement. “I created House 99 to give people the inspiration as well as the right products to experiment and feel completely at home doing so. House 99 is here to support men, to give them the tools they need to create whatever look they are going for.”
You don’t have to wait too long to get a more man-god-like grooming regime, either. House 99 launches exclusively at Harvey Nichols on 1 February 2018, before rolling out worldwide from 1 March (price tbc).