The winter sales are an ideal time to stock your wardrobe with a few fresh pieces for the new year. But they’re also the menswear equivalent of a black hole, sapping good men of time, money and, well, sense.

Rather than using the opportunity to stake your claim on that statement jumper that’ll undoubtedly look passé in the months to come, sharpen your elbows and use the opportunity to grab the cornerstones of every good outfit at a fraction of their regular price.

To that end, high street purveyor of stone-cold classics, Reiss, has launched its up to 50% off sale. And in more good news, we’ve rounded up the best pieces of the lot so you don’t have to do the grunt work of finding the most covetable designs. Here are 12 items that you’d be foolish to ignore. Get those ‘add to basket’ fingers at the ready.

Watson Wool Blend Blouson Jacket

While your mates are busy retreating into a world of black and navy for winter, you can do your bit to make menswear colourful again by drawing on stylish but subdued tones like bordeaux.

The Watson wool-blend blouson applies the reliable cold weather colour to a worker-style jacket, complete with a utilitarian shape, handy breast pockets and modern touches like silver hardware to bring this hard-working style up to date.

Buy Now: £275.00 £190.00

Regiment Military Detail Flannel Trousers

In the Regiment light flannel trousers you’ll find a well-balanced fusion of different design philosophies. Classic tailoring is here, updated by a streamlined fit, while a cargo-style pocket to each leg dials down the formality.

As such, this genre-straddling pair can be put to use as part of a laid-back formal look or can similarly be used to smarten up off-duty fare.

Buy Now: £125.00 £65.00

Wessex Merino Wool Jumper

Even those with only a passing interest in fashion will be more than familiar with the virtues of a camel coat. However, it’s lesser used (but equally as appealing) cousin, the camel knit, is criminally underrated style-wise.

The Wessex jumper attempts to right this wrong by offering up a ridiculously wearable take on this tried and tested colour. It comes crafted from soft, insulating Merino wool too, so as well as looking your best with minimal effort, it’ll feel like a dream to wear.

Buy Now: £85.00 £55.00

Honne Leather Biker Jacket

As far as cost-per-wear calculations go, it’s hard to top the return offered by a black leather biker jacket. Buy right, and it’s as close as you’re going to get to a true year-round piece of outerwear.

The Honne jacket’s classic meets contemporary shape will work now worn over a chunky knit, but equally as handsome over a simple white T-shirt on more forgiving summer evenings.

Buy Now: £425.00 £245.00

Rubin Overhead Hoodie

When fashion and function conspire to work alongside each other, you can be sure that you’re onto something good. Such is the case with the Rubin hoodie, which puts practicality front and centre without skimping on style.

Used as part of an otherwise all-black outfit, the dusky pink design will inject some soft colour into your look without overdoing things and will make sure you’re comfortable too. We love a good multi-tasker.

Buy Now: £95.00 £55.00

Western Slim Fit Jeans

To the untrained eye, blue jeans are blue jeans. However, for those in the know, the devil is in the detail. Despite their name, the Western jeans swerve an unflattering bootcut fit in favour of a cleaner straight leg.

This pair’s raw wash adds to their pared-back appeal and makes life easy for those looking for jeans to throw on with practically anything without too much trouble.

Buy Now: £95.00 £60.00

Gable Wool Epsom Overcoat

For those who subscribe to the mantra of style over fashion (and similarly for those who don’t), a navy overcoat is essential. If you don’t have one if your wardrobe, your sartorial arsenal is all the poorer for it.

The Gable model from Reiss riffs on the timeless profile of the classic overcoat, but has been updated with a more contemporary fit and, crucially, is crafted from pure wool. So it doesn’t just look the part, it’ll actually perform against the elements too.

Buy Now: £325.00 £260.00

Bertie Acid Wash T-Shirt

It’s a universally acknowledged fact that a man can never own too many T-shirts. The more you have, the longer each will last. This makes the Bertie T-shirt in acid wash brown not only a wise choice for your wardrobe’s overall longevity, but for its ability to add discreet colour to your roster too.

Best of all, it’ll easily play nice with the lion’s share of your existing wardrobe, making it a complete and utter no-brainer.

Buy Now: £40.00 £25.00

Bennette Hooded Short Jacket

You’d have to have been living under a particularly large rock not to have noticed that sportswear has become hot property in menswear. This means that functionality and looking vaguely fashionable now go comfortably hand-in-hand.

The Bennette black hooded jacket is one very stylish case-in-point, fusing a lightweight funnel-neck design with a concealed hood, ticking off concerns practical and sartorial. A win-win in our estimation.

Buy Now: £195.00 £130.00

Morgan Ribbed Crew Neck Jumper

Though all knits should essentially perform the same function, the difference between ‘okay’ knitwear and ‘amazing’ knitwear lies not in its technical credentials, but its finish.

In the Pierre green jumper, you’ll find that essential insulation, but you’ll also get considered design. By combing and ribbed weave and a gently flecked finish, this knit elevates a wardrobe essential beyond mere staple to become a centrepiece of cold weather looks.

Buy Now: £120.00 £70.00

Halliday Textured Button Down Shirt

If you were in any doubt about the fact that not all navy shirts are created equal, then the Halliday shirt should go a long way to allay that.

Crafted from pure cotton, the subtly textured surface offers the kind of design that looks even better on closer inspection. It’s got versatility on its side, too: wear off-duty with black jeans and a white T-shirt, or recruit as part of a work look alongside a black suit and black Derby shoes.

Buy Now: £110.00 £75.00

Peak Checked Overshirt

In the colder months, it can be easy to overlook patterns in favour of clothes that reflect the dour forecast. The Peak checked overshirt offers the perfect halfway house for those dubious about going bold during the year’s darkest days.

By recruiting monochrome as its colour palette, the shirt’s checks are perfect for injecting subtle interest to a layered look. Try yours under a leather jacket to tap grunge vibes, 2018-style.

Buy Now: £165.00 £85.00

Shop the full Reiss up to 50% off sale here. Order before midnight on 19 December for standard delivery in time for Christmas.