Until now, replicating the pleasure and luxury of a hot towel shave at home has been little more than a stubbly man’s dream. Today it’s a reality as GilletteLabs introduces the Heated Razor. It’s the first product of its kind, a next-generation innovation that makes it feel like you’re in the world’s best Turkish barbershop with every stroke. Gillette has always been about reinventing the experience of shaving. The Heated Razor by GilletteLabs comes with FlexDisc Technology for tracking the contours of your face, a lithium-ion battery for wireless magnetic charging, and premium-grade aluminum zinc handle. But the major upgrade here is a warming bar that literally turns up the heat to create the feel of a hot towel shave. The razor heats in less than a second. At the touch of a button, you’ll literally feel the difference, a warm and luxurious sensation with every stroke that transforms your morning shave into a daily indulgence. It’s available now, priced $200. And with Father’s Day just around the corner, it’s an ideal gift – especially if your dad’s the nostalgic type who likes the old-fashioned ritual of a wet shave.
How It Works
In its long history being one of the world’s pioneering grooming brands, Gillette has masterminded a number of major shaving innovations. A Heated Razor is its latest game-changer. Designed in Germany, the slick-looking razor uses five blades to ensure a close, comfortable shave, while the warming bar distributes heat quickly and evenly, providing warmth to your skin. The technology heats in less than a second, so you get the comfort of a hot towel shave with the push of a button. The temperature is adjustable, so you can choose between two levels of heat (109-119 Fahrenheit or 43-48 Celsius) to achieve optimal comfort. And there’s also an Intelligent Heat Control System, with four heat sensors that continuously monitor the warming bar to maintain a safe, consistent temperature.
Gillette combines all this with FlexDisc™ technology, which follows the contours of your facial features to ensure contact with the warming bar on every stroke – no matter how you like to shave, the FlexDisc™ maintains skin contact to keep it smooth and maximize heat delivery. The razor is always ready to go, too. Just set it down in its magnetic stand and let the lithium-ion battery recharge – it will be ready and waiting for you the next time you shave. And because it charges wirelessly, you can pick up right where you left off without getting tangled up in cables before you’ve had your morning coffee. If you prefer to shave in the shower, the razor is built to be completely waterproof – you can still have a luxury hot towel experience even if you’ve been heavy-handed with the snooze button.
The Experience
Why does the world need a heated razor? Well, men in the know have long said that the epitome of a shaving experience is a hot towel shave – but it’s something that only a few guys are able to indulge in, once in a while. Gillette travelled the world to learn how men bring heat to their shave. It found that more than half of guys run their razors under the hot tap before using them. Others shave in the shower, or just after. The GilletteLabs Heated Razor was crafted for those men. It turns your shave into an experience for the senses – a shave that’s worth savouring. The technology enables a continuous, soothing warmth on your skin that brings pleasure and relaxation back to shaving.
Buy It Now
The guys who have already tried it know it’s a game-changer. The Heated GilletteLabs Razor began life as a prototype launched and tested on the crowd-funding platform Indiegogo. It sold out in just five days. Now it’s bringing the heat to bathrooms everywhere. Pre-order yours right here and order before 10 June to guarantee delivery before Father’s Day.
