If you’ve logged onto the internet and typed “men’s fashion” into Google, we’d bet everything we own that you’ve seen street style legend Nick Wooster. Like Father Christmas if he got all fashion, Wooster’s flying the flag for men of a certain age who don’t want to retreat into crap fleeces and chinos they’ve had for the best part of a decade.

Tarling says: “Nick Wooster has inspirational style and swagger, he knows what suits him and wears his sense of style with confidence. To tap into your inner dandy the next time you’re buying clothes, think about making a more diverse choice, don’t fall back on the same old choices.”

There is no better example of a man who refuses to fade into beige than Wooster, who’s most likely to be seen in floral print, bomber jackets, cropped trousers, and sneakers. It’s hardly your bog-standard mid-life comfort wear.

Sure, when you’re approaching your sixties and you’re one of the best-regarded voices in American menswear, you’ve got more license to whip out a camo short suit, however, Wooster’s refusal to lay down and die a sartorial death is something many men could learn from. Try a bit of color and pattern once in a while and aim for the sweet center spot between Nick Wooster and Jeremy Clarkson.