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100 Most Popular Fashion Brands, Ranked by Google Search Interest
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23 September 2026
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FashionBeans Editors
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Nike, Chanel, Zara, Rolex. You know the names, but which ones are people actually searching for? To find the most popular fashion brands by search interest, we measured 202 names worldwide over a year and ranked the top 100. The scores compare attention on a scale where Nike is 100, not sales or style.
The ranking
How we made the list100 of 100 brandsRelative interest · Nike = 100
- 01 NikeSportswear 100.0relative interest
- 02 AdidasSportswear 75.0relative interest
- 03 ZaraHigh street 44.8relative interest
- 04 SHEINHigh street 38.6relative interest
- 05 New BalanceSportswear 32.1relative interest
- 06 H&M Data noteHigh street 31.1relative interest
- 07 Louis VuittonLuxury 22.5relative interest
- 08 CoachLuxury 21.8relative interest
- 09 ChanelLuxury 20.8relative interest
- 10 PumaSportswear 20.8relative interest
- 11 UniqloHigh street 20.5relative interest
- 12 ASICSSportswear 18.5relative interest
- 13 HermèsLuxury 18.4relative interest
- 14 CrocsFootwear 16.0relative interest
- 15 GucciLuxury 15.9relative interest
- 16 MangoHigh street 14.7relative interest
- 17 Saint LaurentLuxury 13.7relative interest
- 18 Ralph LaurenHigh street 13.5relative interest
- 19 The North FaceOutdoor 13.3relative interest
- 20 Levi'sHigh street 12.4relative interest
- 21 SkechersSportswear 11.6relative interest
- 22 PradaLuxury 11.5relative interest
- 23 VansSportswear 10.8relative interest
- 24 PrimarkHigh street 10.6relative interest
- 25 PandoraJewelry 9.8relative interest
- 26 GapHigh street 9.7relative interest
- 27 Calvin KleinHigh street 9.3relative interest
- 28 HOKASportswear 8.9relative interest
- 29 RolexWatches 8.8relative interest
- 30 BershkaHigh street 8.6relative interest
- 31 ConverseSportswear 8.6relative interest
- 32 ArmaniLuxury 8.5relative interest
- 33 Under ArmourSportswear 8.2relative interest
- 34 LacosteHigh street 8.1relative interest
- 35 Old NavyHigh street 8.1relative interest
- 36 Tommy HilfigerHigh street 7.5relative interest
- 37 BurberryLuxury 7.5relative interest
- 38 CarharttStreetwear 7.1relative interest
- 39 SwarovskiJewelry 6.9relative interest
- 40 Michael KorsLuxury 6.8relative interest
- 41 VersaceLuxury 6.8relative interest
- 42 DiorLuxury 6.6relative interest
- 43 NextHigh street 6.3relative interest
- 44 Hugo BossHigh street 5.9relative interest
- 45 BalenciagaLuxury 5.9relative interest
- 46 Columbia Data noteOutdoor 5.8relative interest
- 47 Alo YogaSportswear 5.4relative interest
- 48 ValentinoLuxury 5.4relative interest
- 49 C&AHigh street 5.3relative interest
- 50 American EagleHigh street 5.3relative interest
- 51 Tom FordLuxury 5.3relative interest
- 52 SupremeStreetwear 5.2relative interest
- 53 Dolce & GabbanaLuxury 5.0relative interest
- 54 Abercrombie & FitchHigh street 4.6relative interest
- 55 MizunoSportswear 4.6relative interest
- 56 SinsayHigh street 4.0relative interest
- 57 DieselHigh street 3.9relative interest
- 58 OmegaWatches 3.9relative interest
- 59 GUHigh street 3.9relative interest
- 60 Off-WhiteStreetwear 3.9relative interest
- 61 Swatch Data noteWatches 3.9relative interest
- 62 StradivariusHigh street 3.8relative interest
- 63 BulgariJewelry 3.5relative interest
- 64 MonclerLuxury 3.5relative interest
- 65 Tory BurchLuxury 3.4relative interest
- 66 Steve MaddenFootwear 3.3relative interest
- 67 Havaianas Data noteFootwear 3.3relative interest
- 68 CelineLuxury 3.2relative interest
- 69 Birkenstock Data noteFootwear 3.1relative interest
- 70 Bottega VenetaLuxury 3.1relative interest
- 71 ClarksFootwear 3.0relative interest
- 72 LoeweLuxury 3.0relative interest
- 73 TimberlandFootwear 3.0relative interest
- 74 LululemonSportswear 3.0relative interest
- 75 ReservedHigh street 2.9relative interest
- 76 Patek PhilippeWatches 2.8relative interest
- 77 GivenchyLuxury 2.8relative interest
- 78 Kate SpadeLuxury 2.7relative interest
- 79 Maison MargielaLuxury 2.6relative interest
- 80 Tiffany & Co.Jewelry 2.6relative interest
- 81 J.CrewHigh street 2.6relative interest
- 82 FendiLuxury 2.6relative interest
- 83 HollisterHigh street 2.6relative interest
- 84 Marc JacobsLuxury 2.5relative interest
- 85 Christian LouboutinFootwear 2.5relative interest
- 86 WranglerHigh street 2.4relative interest
- 87 LC WaikikiHigh street 2.3relative interest
- 88 Pull&BearHigh street 2.3relative interest
- 89 Golden GooseFootwear 2.3relative interest
- 90 OnSportswear 2.3relative interest
- 91 Massimo DuttiHigh street 2.2relative interest
- 92 Banana RepublicHigh street 2.2relative interest
- 93 Stüssy Data noteStreetwear 2.1relative interest
- 94 Onitsuka Tiger Data noteSportswear 2.1relative interest
- 95 Jimmy ChooFootwear 2.0relative interest
- 96 FilaSportswear 2.0relative interest
- 97 RimowaLuxury 2.0relative interest
- 98 AldoFootwear 1.9relative interest
- 99 Dr. MartensFootwear 1.9relative interest
- 100 PatagoniaOutdoor 1.9relative interest
No matching brands. Try a different search.
The bars use the same scale as the figures. Close positions and the No. 100 cutoff are approximate. Filters keep each brand’s original rank.
How we made the list
A simple question deserves a straight answer: which names drew the most Google attention? Here’s what went into the order above, and what it can’t tell you.
01
Pick the field
We screened 251 fashion names and measured 202 on a comparable scale. This is a researched selection, not every brand on the planet. The other 49 are unranked, including Seiko and Casio, because we could not establish a suitable comparison for this edition. That does not mean they were less popular.
02
Give everyone the same year
We averaged 52 complete weeks, September 21, 2025 to September 19, 2026, with Worldwide, Web Search and All categories held constant. We used Google Trends topics, not typed search terms. For example, Patagonia is the “Clothing company” topic, not a search for the word that could include the South American region. Dr. Martens is labeled “Company.” We checked each selected topic identity and linked comparison groups through shared reference brands.
03
Make the numbers readable
Nike led the measured field, so it sets the index at 100. Adidas at about 75 means roughly three-quarters of Nike’s average relative interest, not exactly 75% as many searches. Trends samples and normalizes data; topics can include news, beauty and searches in different languages. Small gaps are not decisive. This measures attention, not sales, brand value or style.
FashionBeans compiled and checked the Google Trends exports. Collected September 22, 2026. How Google Trends measures interest.
Seven scores with a data note
A few lines changed sharply or spiked during the year. These observations matter when reading the annual average; we have not guessed at their cause.
- H&M
- The archived series contains sharp level changes during the period. We retain the observed full-year average; we have not established whether the changes reflect search demand or Google’s topic coverage.
- Columbia
- The series moves to a substantially higher level in late October 2025. Its cause is unverified, so this position should be read cautiously rather than as proof of a surge in customer demand.
- Birkenstock
- The series moves from a low level to a much higher level in late March 2026. The cause is unverified. This full-period average may be affected by changes in topic coverage as well as actual search interest.
- Stüssy
- A sustained upward step after the first few weeks appears in both collected comparisons. The cause is unverified; it should not be read as a confirmed increase in brand popularity.
- Onitsuka Tiger
- Uneven level changes recur in the collected comparisons. We preserve the observed average without attributing the changes to a campaign, event or increase in sales.
- Swatch
- A brief May 2026 spike contributes substantially to the annual average. This measures attention across the year, including spikes; it does not imply consistently high interest every week.
- Havaianas
- The year includes a pronounced December 2025 spike. It contributes to the average; we have not assigned a cause or treated it as evidence of sustained demand.
Find your kind of brand
The search list shows what drew attention. For what belongs in your wardrobe, explore our guides to designer brands, streetwear brands, and sneaker brands.
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