If there are two things you can never have too much of, it’s time and style. Which is exactly why, of all the manly pursuits, owning a watch for every occasion is often one that is most rewarding.

For the beginner, building a collection of timepieces can be daunting, so it pays to do some online research first; considering what colours, styles and design functions you like, as well as what is already hanging in your wardrobe.

Helpfully, there are a few common sense rules to follow – like avoiding trends, and never buying a watch simply for the sake of owning it – along with a handful of timepieces that no well-edited wardrobe is complete without.

That’s where Triwa comes in. Whether you’re starting from scratch or looking to add a new model for smart, casual, business or pleasure, the Swedish brand has got you covered.

Triwa Watches

Founded in 2007 and based in Stockholm, Triwa is a relative newcomer to an industry that prides itself on a prestigious history of quality watchmaking. And that’s exactly the point. The brainchild of four friends, the company’s aim for the past decade has been to change attitudes in the traditional, monopolised world of horology.

The name itself – an acronym of ‘Transforming the Industry of Watches’ – serves as a constant reminder of the Triwa ethos to always place style over status, and make the watch an accessible symbol of good taste and an eye for detail.

From a single design, the brand has grown to a range of 10 models (in addition to a line of sunglasses and bracelets) sold across 25 countries, all built using premium materials such as brushed steel and organically tanned Swedish leather.

From classic and elegant to contemporary Scandinavian minimalism, Triwa offers a watch for every style and every occasion.

4 Watches Every Man Should Own

It used to be the case that a watch was for life. However, the changing demands of the modern man mean that one size (or rather, one strap) no longer fits all.

Like your clothes, you need options to be able to navigate every scenario that arises. With that in mind, these are four basic types of watch that should form the backbone of any rotation, and all for less than the price of one luxury Swiss watch, thanks to Triwa.

A Minimalist Watch

No fuss, no gimmicks; a back-to-basics watch is a marvel of modern minimalism. Defined by a stripped-back dial, barely-there hands, simple digits and pretty much nothing else, these designs are quickly becoming the new standard.

But the real bonus of such a sleek timepiece is that while it appears to have only a single purpose – to tell the time, of course – when it comes to style, it’s incredibly versatile.

The Triwa Midnight Falken is our pick: an all-black, 1950s-inspired model capable of serving every outfit, from a dressed-down suit to a simple jeans and T-shirt combination.

Buy Now: £159.00

A Chronograph

A popular tradition of quality watchmaking, a chronograph is set apart by a stopwatch function that can measure any amount of time, from a matter of minutes to a whole day.

Though the history of the chronograph is as a functional watch – timing everything from sporting contests to even space travel – it’s also become a staple of high-end brands. Even so, the chronograph’s durability and practical features mean it’s best suited for those days spent outdoors or undertaking physical activities.

The Loch Nevil is Triwa’s spin on the classic chrono, made from sturdy silver steel and featuring an on-trend mesh strap and sturdy 42mm case that’s water-resistant up to 10 ATM.

Buy Now: £229.00

A Dress Watch

The dress watch is another masterstroke of minimal design, usually featuring little more than the time and date, without any complications or added features.

Unsurprisingly, this timepiece is best saved for formal occasions, whether that’s in the office or at a black tie event (in other words, any situation that calls for you to be suited and booted). But it’s also ideal for the man who likes to keep his style pared-back and unpretentious.

The Triwa Ivory Klinga is an elegant and refined option that adds some flair to the traditional dress watch model thanks to its ivory white, black and brushed gold colour scheme, subtle indices and unique chevron detailed leather strap.

Buy Now: £149.00

An Everyday Watch

Because sometimes you don’t need a sports watch, style item or formal accessory – sometimes you just want a watch that’s relaxed, good-looking and works for day-to-day life.

Casual watches generally have a bit more pizazz, and while some would consider a metal bracelet to be less formal, we like the look of a brown leather strap – a perfect match for denim, T-shirts, knitwear and other casual clothing.

Triwa’s Smoky Nevil ticks all the boxes. The brand’s best-selling model, it’s an everyday watch with added class thanks to a Swedish organically tanned leather strap and handsome dark grey face complete with gold accents.

Buy Now: £229.00

Shop the full Triwa watch collection now online at triwa.com.