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Existing for decades as Littlewoods Direct the online department store launched into the 21st Century with their new identity Very.co.uk. Working to attract a more modern and youthful clientele, the online retailer collaborated with adored celebrities such as Fearne Cotton and Holly Willoughby. The duo is recognised as stylish, iconic figures immediately raising the brands profile through a happy, upbeat persona.
Very.co.uk provides trend-led fashion for women, men and children. Presenting the latest trends unleashed from the catwalk ensures that the brand is consistently evolving at a fast pace. Together with fun style demonstrations and their 'celeb style steal' section the website aims to be a fun and interactive tool for fashion knowledge.
Hosting a range of labels in their brand boutique provides a variety of products and styles. Forever Unique, AX Paris and Vero Moda are amongst the designers on board. Continuing to sell electrical goods, gaming, DVDS and homeware allows Very.co.uk to maintain the catalogue feel that Littlewoods had become known for.