Marwood London SS13
Gatsby comes and Gatsby goes but style stays forever. Marwood London promotes its SS13 collection with an ode to the great book and its latest film adaptation. Featuring the strong geometric patterns that have dominated catwalks across the world this season, Marwood’s collection brings together classic style and modern trends. The dominant tone is clearly one of muted elegance, with designer Becky French opting to avoid the bright colours favoured by many this season in order to produce a subtle but distinct aesthetic. Working with artist Toni Davey around the notion of transparency, Marwood London has created a collection inspired by grids and lines but which smacks of twenties elegance.
“To draw, to cut, to score, to fold, two dimensions into three: manipulating light and shadow. The surface evolves.” Toni Davey
Standout pieces include the Washed Zig Zag Bow Ties and Toni Davey Wave Tie. The bow ties feature a prominent zigzag pattern that melds gracefully into the washed-out tones of the material. These would be the perfect accompaniment to a black-tie event that could afford to have a little colour injected into it, without losing a sense of poise and sophistication. The Toni Davey Wave Tie comes in a gorgeous champagne coloured silk dappled with irregularly spaced triangles, which work together to achieve Davey’s melding of multiple dimensions. A real focus on how these pieces play with the eye and our perceptions of space and tone provides a simple but ever-elegant take on this season’s penchant for patterning.
FashionBeans Exclusive: 25% Discount Code
As previously mentioned, there is a rather Gatsby-ish element infused into the collection and, as it so happens, The Great Gatsby is having its dĂ©but screenings in Cannes today – hitting UK shoes tomorrow. Thus, in true Jay Gatsby fashion, Marwood London is offering a 25% discount to Fashionbeans readers this Thursday and Friday (17th & 18th May 2013). To claim your discount go to marwoodlondon.co.uk and enter the discount code: FB25TGG.