It’s not always just clothes that draw you into a store, with interior design, atmosphere and ambience all playing key roles. From elegant displays to striking shop fronts, brands are no longer defined only by their products, but by their overall aesthetic, too.

With this is mind, we’ve travelled far and wide to find some of the most visually stunning shops in London, which really are attraction in themselves.

Whether you’ve got a pretty penny to spend or are holding out until your next payday, these menswear stores are well worth a dedicated visit.

1. DSquared2, Conduit Street

When Canadian label DSquared2 revealed its new store in London’s Savile Row district back in March, the results were as incredible as expected.

Glossy black furniture juxtaposes with outdoors-inspired accents – antler chandeliers and tree-printed walls, to name just a few – creating a gentlemanly yet whimsical setting to browse its latest collections.

Address: 51 Conduit Street, London, W1S 2YP.

DSquared2 Store, Conduit Street, London

2. Alexander McQueen, Savile Row

Fulfilling the late Alexander McQueen’s dream of having his own Savile Row store, this elegant outlet is a fitting tribute to one of the most talented designers of our generation.

The label’s signature rebellious edge is seen throughout, with ornate 19th century-style plasterwork incorporating everything from skulls to wings, while horns take the place of standard door handles and spiked chains hold up shelving units.

Address: 9 Savile Row, London, W1S 3PF.

Alexander McQueen Store, Savile Row, London

3. LN-CC, Shacklewell Lane

This concept store by designer clothing retailer LN-CC is so exclusive, you have to book an appointment just to get a glimpse at its futuristic interior.

However, it’s worth the trip to east London’s trendy Dalston district, as this stunning outlet not only offers rare and limited edition pieces from the likes of Rick Owens, Margiela and Damir Doma, but also features a library, record store, gallery, and even a club space for private events.

Address: 18 Shacklewell Lane, Dalston, London, E8 2EZ.

LN-CC Store, Shacklewell Lane, London

4. Turnbull & Asser, Davies Street

Having only opened its doors this month, this smart store from classic British tailoring label Turnbull & Asser is the newest destination to make our list.

While its interior is fresh, the contained design has a truly authentic feel, overflowing with references to the brand’s 130-year heritage in the tailoring industry. We’re particular fans of the rich blue walls, highlighted by gleaming golden spotlights.

Address: 4 Davies Street, Mayfair, London, W1K 3LD.

Turnbull & Asser Store, Davies Street, London

5. Hostem, Redchurch Street

Offering a more rustic and raw aesthetic is this wood-filled outlet by Hostem, tucked away on one of Shoreditch’s busy side streets.

Inside you’ll find pieces from a range of established and lesser-known brands, with items displayed in unconventional and imaginative ways. A truly interesting interior you could spend hours studying.

Address: 41-43 Redchurch Street, Shoreditch, London, E2 7DJ.

Hostem Store, Redchurch Street, London

6. Oliver Spencer, Calvert Avenue

In a unique move from a fashion label, Britain’s Oliver Spencer teamed up with furniture brand Another Country to create this one-of-a-kind concept store in East London.

Bringing together smart mid-century pieces with tough industrial accents, this outlet offers a relaxed yet intriguing space to shop the brand’s latest collections.

Address: 10-12 Calvert Avenue, Shoreditch, London, E2 7JP.

Oliver Spencer Store, Calvert Avenue, London

7. Couverture & The Garbstore, Kensington Park Road

Clean white walls, bright ceiling lights and geometric shelving combine to create a simple yet effective home for Ian Paley’s menswear label, Garbstore, which takes up shop in the basement of Notting Hill’s popular Couverture & the Garbstore.

Blending the old with the new, colourful artwork adorns the walls, while rare military-inspired pieces nod to the brand’s much-loved wartime influences.

Address: 188 Kensington Park Road, Notting Hill, London, W11 2ES.

Couverture & The Garbstore Store, Kensington Park Road, London

8. Larsson & Jennings, Monmouth Street

Swedish watch label Larsson & Jennings opened its flagship London store in December 2014, bringing a touch of slick Scandinavian minimalism to the capital.

Raw materials and plain white walls help create a clean, minimal setting befitting of its equally pared-back timepieces, while the in-house Fika coffee bar is a novel and sociable addition.

Address: 53 Monmouth Street, London, WC2H 9DG.

Larsson & Jennings Store, Monmouth Street, London

9. Anderson & Sheppard Haberdashery, Clifford Street

While British label Anderson & Sheppard excels when it comes to bespoke tailoring, its stunning Haberdashery store offers high quality ready-to-wear shirting, trousers, knitwear and accessories, in a distinctly old-school environment.

Wingback chairs, panelled walls and a raging fireplace all add to the distinct gentleman’s club feel, minus the dim lights and smoke-filled rooms.

Address: 17 Clifford St, London, W1S 3RQ.

 Anderson & Sheppard Haberdashery, Clifford Street, London

10. Dover Street Market, Dover Street

This six-floor central London store is all about avant-garde design, with conceptual structures accompanying its equally alternative stock.

With visual statements to be savoured in every room, and a vast variety of brands from Nike to Saint Laurent on its roster, Dover Street Market is definitely not your average shopping destination.

Address: 17-18 Dover St, London, W1S 4LT.

Dover Street Market Store, Dover Street, London

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