LC:M, London Collections, London Fashion Week Men’s: whatever the name, the capital’s tribute to menswear has undergone more makeovers than a pre-LA Galaxy David Beckham. Though amongst the sea of peculiar clobber and industry try-hards, one thing – or rather one guy – remains constant.

Oliver Cheshire, British model and Pixie Lott’s well-papped sweetheart, turns out a slew of standout looks every season, and this round was no exception. Over the weekend, Cheekbones Cheshire gave a quiet masterclass in how to do summer style in the city. These four looks should be in every man’s rotation.

Tailored Separates

Throw the rulebook to the wall: brown and black do meld, and a suit needn’t be all one shade providing you follow Cheshire’s example. By employing just two colours, the seemingly mismatched separates from Hardy Amies work when accessories and details are kept to a bare minimum – no tie, no socks, no pocket square, and consequently, no monotony either.

Oliver Cheshire

Tonal Blue

If millennial pink is a touch too cotton candy for your tastes, there are other pastels to explore without looking like Liberace’s pet poodle: namely sky blue. By sticking to staple pieces – leather jacket, stonewash jeans and tan boots – Cheshire swerves the left-field with a neutral knit to hit the sweet spot.

Oliver Cheshire

A Smarter Bomber

With each passing season, bomber jackets are becoming less a trend piece and more a bonafide menswear classic. This modern cut is an easy win with any off-duty staple, yet a sharper choice like Cheshire’s can bridge the gap between your tailoring and your civvies for textbook smart-casual.

Oliver Cheshire

Relaxed Suit

While a Savile Row three-piece remains the pinnacle of style, it hardly lends itself to summer temperatures – something men like Cheshire know all too well when traipsing between shows every year. By opting for a lightweight suit with a cotton shirt underneath, the model maintains an element of tailored structure without risking spontaneous combustion. Or worse, sweat patches.

Oliver Cheshire