It’s a well known fact that the trainer/sneaker industry never sleeps. That’s why you see streetwear fans queuing before dawn for the most anticipated releases. It’s probably why we also get some designs that just look like ice-cream.
Whatever, it’s because of this efficiency that the first half of 2017 has already been a banger-packed six months of drop after sell-out drop. You only need to take your eye off the prize for a weekend and you’ll not only miss a hot new release, but you might also just miss a new trend altogether. (Forgot to jump on Air Max 97? Sucks to be you.)
It might be too late to cop certain shoes, but we’ve taken the opportunity to highlight 15 of the best trainer releases of the year so far. Keep your eyes and wallet on eBay…
Adidas Powerphase ‘Calabasas’
Released in extremely limited quantities (naturally) and to a mixed reception (obviously), Kanye West’s ‘Calabasas’ shoe for Adidas is a subtle update of all-white workout sneakers of the eighties. In addition to paying homage to mixed-discipline training, some reckon it was designed to poke fun at the dominant demographic of the Los Angelian city that bears its name.
Nike Air Max 97 OG ‘Silver Bullet’
The shoe for Instagram influencers this year, the reissued Air Max 97 OG takes cues from Japan’s Bullet Train and was an instant hit, selling out in a matter of hours. Created by famed sneaker designer Christian Tresser and originally released for just a year, the iconic model is bullet by name, bullet by nature.
Adidas Originals Gazelle Leather Premium ‘Black’
In your dad’s eyes, the good old days of football were when the standard of play was much lower, but nobody minded because everyone wore very plain, timeless boots. The recently unveiled ‘premium’ Adidas Gazelle is basically an everyday version of that. The drop comes in two colours – black or white – but it’s the black that has our heart.
Vans x Our Legacy Old Skool
Our Legacy founder Jockum Hallin took inspiration from his formative years in Sweden’s skateboard and hardcore punk subcultures for the brand’s tie-up with Cali legends Vans. The low-key spice-up of the ever-popular Old Skool saw the trainer gain luxe materials like a military-grade nylon upper alongside the usual suede inserts, Swedish vegetable-tanned aniline leather and patented Jazz Stripe. Excuse us while we mop up the drool.
Adidas By Wings + Horns Campus ‘Grey’
First launched in the 1980s, the Adidas Campus is one of the most unfairly overlooked silhouettes. This re-release, coming through like Stan Smith’s arty little brother, is the result of a collaboration with Japanese-Canadian store Wings + Horns. The ash-suede uppers make them impeccable BBQ attire (unless it rains, in which case you’re effed), while the hand-stitched three-stripes elevate them to a higher plain.
Nike Air More Uptempo ‘White On White’
The Nike Air More Uptempo has been the stuff of basketball legend since 1996. This year the kicks got a heavenly update, with an all-white colourway that managed to turn a clunky pair of trainers with giant lettering on the side into a minimal masterpiece.
Diadora x Titolo Intrepid ‘Five Almonds’
Switzerland’s premier sneaker boutique Titolo teamed up with Diadora to release this incredible, multi-hue pastel colourway of the resurgent Italian brand’s very effective Intrepid trainer. The result is astounding. You’d ruin them immediately, clumsily stepping into a puddle while ruining your own day with the stress of keeping them clean, but it’s just about worth it.
Asics x Wood Wood Gel DS H7EVK-1512
Another collaboration, this time between Copenhagen outfit Wood Wood and jogging-favourite turned #menswear mainstay Asics. With a colourway that sounds like two of the children of a big-in-the-eighties pop-rock star, the Moonrock/Feater Gel H7EVK-1512 is one of our favourite Asics partnerships in years. Plus, since it’s an Asics Gel, you know they’re going to be one of the comfiest shoes on-foot.
New Balance 990 V4 ‘Sunrise’
A normcore fave reloaded, the New Balance 990 V4 ‘Sunrise’ is like if comedian Larry David was a member of niche streetwear brand Wavy Garms, and for that, we are truly thankful. You could wear these forever, right up until your dying day.
Adidas OG NMD_R1
The most sought after Adidas NMD around, this re-upped OG colourway brought the lightweight favourite back to shelves once again, and sneakerheads quickly snapped them up. A street style staple, the ultra cushioned Boost sole, sock construction, and pops of colour on the outsole make them a classic of modern trainer design.
New Balance 995 ‘Rust’
The best thing about the 995 by New Balance is that when the brand says it comes in ‘Rust’, it really means it. The multi-textile construction and deep clay hue genuinely make them look like a once shiny piece of metal. It’s just a great shoe, however, even besides the rustiness (did we mention that we loved that?): the premium nubuck upper, pared-back shape, tonal touches to the tongue, heel, and sole… It all spells out a winner for our money.
Reebok Exofit Lo Clean Vintage ‘Chalk’
Look, we’re suckers for an extremely clean Reebok and the Exofit Lo Clean is so clean, they called it, well, ‘Clean’. In an age when bigger is often better, it’s always nice when a brand keeps it extremely simple.
Converse Chuck Taylor All Star ’70 Woven High
To reimagine a shoe to be made of woven materials might not sound all that radical, but when you’re messing with one of the most iconic and popular trainers of all time, that takes some brass balls. Dare we say even nicer than the classic navy iteration, the tactile take on the original Chuck Taylor All Star ’70 has been a hit with consumers and critics.
Adidas Iniki Runner ‘Grey/White’
There’s probably not been a trainer released in 2017 to better reception than the Iniki, which took classic runner notes and packaged them for a post-NMD world. Simple tweaks to the construction and silhouette (that slanted heel quickly became an instantly recognisable feature), as well as it being one of the classier Boost-soled efforts, joggers and non-joggers alike go crazy for the shoe.
Nike Mayfly Woven
Another woven trainer, perfectly constructed for summer, the Mayfly is Nike in body, but speaks to far higher price levels in spirit. Boasting a kind of earthy traditionalism – think woven sandals but with a padded sole, and without your toes on show – more often utilised by brands such as Visvim, the Mayfly Woven has become another favourite of the Dressed Down Style Guy On Instagram (DDSGOI) set.