Fuud Autumn/Winter 2013
Celebrity-favoured label Fuud has launched its latest autumn/winter collection. The bold streetwear range maintains the brand’s signature design approach, with the latest offering centred round an ‘urban jungle’ concept. The collection showcases a selection of vibrant block-panelled casual wear, with different materials and patterns collated together to create unique patchwork garments. Netting, sequins and printed neoprene are some of the many fabrics used to create this collage style. The colour selection is varied, ranging from green camouflage to block red. However, there is an underlying dark tone to the range, with black being used as the base hue. Silhouettes are simple and sports-orientated. Sweatshirts and crew neck tees are prominent, providing a blank canvas for the applied patchwork. Continuing its forward-thinking design path, Fuud have styled the garments with a focus on oversized draping. The AW13 offering from the London-based label demonstrates a fearless design ethic. By combining different materials and contrasting colours, the brand has created an array of unique statement pieces. In addition to its collection release, Fuud also offer a bespoke service whereby customers may have a one-off garments produced exclusively. This work has led the brand to design for a host of big names including Fern Cotton, Disclosure and Stooshe. Fuud is available through its e-commerce store, as well as in stockists across London, Berlin and Helsinki and on the ASOS marketplace.