Hype x Lusardi London
A couple of Topman’s biggest outside labels are joining forces for a new collaboration. The two very new but very successful brands, Hype and Lusardi London, have teamed up on a unique men’s jewellery collection, which consists of six necklaces, four rings and four watches. All items have been finished with Lusardi London’s exclusive ‘anti-gold’ colouring that works as a stylish common ground for the different designs.
The watches stand out as feature pieces. All four use the popular Hype prints traditionally seen on t-shirts for the clock faces. Such bold prints give the square timepieces a trippy air. Each watch has been finished with the phrase ‘Just believe in the mind’ engraved onto the back. Giving the items further individuality, the phrase also links the brands together, blending both label’s slogans ‘The Magic in the Mind Echoes in Reality’ and ‘Just Hype’.
Elaborating on this theme, each item within the collection is designed to represent a motivational message, conveying the drive of the young designers who have produced the range. This is emphasises by the Hype Signature Ring, which divides the circular ring face into four sections representing strength, togetherness, self-belief and working.
Admirers of the first Hype x Lusardi London collection will be pleased to hear the labels are already planning their follow up release, which is rumoured to include a t-shirt.
You can shop the collection now at the Hype online store.