Supremebeing x The Hydra
Last year, legendary British party promoters Broken and Uneven (the brazen brains behind The End and We Fear Silence) launched their latest addition to London’s nightlife scene: The Hydra. A carefully curated series of events based around exhibiting acts from the latest and greatest electronic music labels, 2012’s inaugural edition of The Hydra featured massive collectives such as Ostgut Ton, Deviation, Innervisions and R&S Records. This year’s offerings ups the ante once again, with huge names such as Kompakt, Bugged Out, Running Back, Eglo, Border Community and Feel My Bicep currently included in the line-up. In celebration of their triumphant return to the rave spaces of England this year, Broken and Uneven have joined the countless number of musical masterminds who have recognised the all-important lifelong link between fashion and music. Teaming up with Cambridge-based streetwear brand Supremebeing, they have created a new and exclusive range of sixteen exceptionally chic limited edition t-shirts for AW13. The Supremebeing x Hydra tees are printed with eye-popping graphics that draw heavy influence from the artwork produced for last year’s Hydra flyers and record labels involved in the 2012 series. All the t-shirts, which are hand screened here in the United Kingdom, are printed on 100% cotton jersey and finished with a softening rinse, grin stitching at the sleeve and hems, Supremebeing branding to the back of the neck and a separate print honouring the collaboration. The t-shirts are available for purchase from Supremebeing’s online shop now.
Supremebeing x The Hydra
