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Trekstock x Percival
Clothing is at the centre of a charity effort by menswear label Percival. The brand teamed up with youth cancer organisation Trekstock to open a collaborative pop-up store in London’s Covent Garden. The space, located at 7 Earlham Street, houses a collection of brand new and exclusive collaborative pieces. Ahead of the opening, which coincided with Seven Dials’ Christmas shopping night out, it was announced that half the proceeds would go directly to Trekstock. The project, which runs until the second week of January, aims to raise the profile of the charity as well as all-important funds. Trekstock Founder, Sophie Epstone said: “Working with inspirational brands to create compelling products and collaborations is a key focus for Trekstock so we’re delighted to be working with Percival on such an exciting project.” Number 7 played host to a number of exciting events throughout December, including some attended to special celebrity guests. Nick Grimshaw provided the soundtrack for the opening night, while other notable guests wrapped shopper’s presents a few days later. An announcement is yet to be made as to how the shop will be brought to a close on January 5th. Updates of the collaboration and the shop can be found on Trekstock’s event page.
Pop-Up Store Details
Address: 7 Earlham Street, Seven Dials, London W1.
