London Label Occupies Disused Soho Space

London label Hentsch Man is known for its forward-thinking menswear designs and bold print, so it’s no surprise that for the opening of its first ever pop-up store the brand has opted for a space just as unconventional.

To coincide with the festive season, Hentsch Man has launched its temporary shop in a vacant adult cinema in London’s Soho, aptly naming it the XXXMas Pop Up.

Stocking select pieces from its autumn/winter 2014 collection, including wool-crafted knitwear, modern cut tailoring and signature Hentsch Man graphic printed shirts, the store also plays host to a selection of books, footwear and accessories – perfect for gifts ahead of Christmas.

The space is also kitted out with pieces that echo the unit’s original use, including light up signage, posters and window displays with exposed walls, pendant lights and metalwork display racks adding an industrial feel.

Although Hentsch Man has no standalone store in the British capital, this pop-up acts as a strong trial run for the six-year-old label, which has already amassed loyal fans for its commitment to accessible price points.

Hentsch Man’s XXXMas Pop Up is open at 8 Walkers Court until December 24, from 11am-7pm daily, and 12-6pm on Sundays.

Hentsch Man XXXMas Pop-up