KimYe Go High Fashion For Balmain

Shot by iconic photographer Mario Sorrenti, whose images regularly grace the pages of high-calibre magazines including Vogue and Harper’s Bazaar, Balmain’s new SS15 menswear campaign has been released.

Featuring Kanye West and Kim Kardashian West modelling the label’s latest collection, Sorrenti’s pictures epitomise the slick, moody and fashion-forward ethos of the brand.

Straddling, lying in and draped over some seriously high tech, jet-black automobiles, the world’s most talked about couple take on the brand’s signature aesthetic and mix it up with their own. Their defined, darker approach to fashion is set against an industrial backdrop and complements the Parisian house’s opulent yet degraded glamour.

The couple, married last September in one of the grandest ceremonies and parties of the year, is shot together in each of the pictures, with their relationship a key focus.

“For this menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons. Together, they represent love, beauty and diversity – they are the new modernity. This is more than a campaign, it expresses something beyond clothes and it is a celebration of love and friendship. This is a new statement for Balmain,” said the label’s Creative Director, Olivier Rousteing.

The SS15 Balmain campaign launches in March 2015.

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Balmain SS15 Advertising Campaign