Pop-Up Mall Welcomes Contemporary British Label
British contemporary menswear brand Nicce London has agreed a year-long deal to open a pop-up store at Boxpark in Shoreditch, London, this weekend. The streetwear-focused brand will sell its range of coats, jackets, printed t-shirts and branded sweatshirts in a monochrome colour palette alongside an exclusive collection created for Boxpark customers. The pop-up mall is a world first retail concept, which uses converted shipping containers. The initiative is also home to the likes of Gap, Urbanears, Replay and Hymn. Founded in 2013, Nicce takes inspiration from London’s music scene. Some of the label’s fans include house music names Loco Dice, Ben Pearce, Yousef and Hot Since 82. Other celebrities known to wear the brand include Ella Eyre, Jessie Ware, Bombay Bicycle Club and Chvrches. In addition to Boxpark, Nicce is available direct online and from UK stockists Topman, Footasylum and The Idle Man. The Boxpark store is set to open at the end of this week and it plans to offer live monthly streamed events and an in-store launch party with special guest DJs. Prices for current pieces start at £27.99 for t-shirts, while outerwear sells for approximately £60.
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Nicce London Collection
