Second ‘i am other’ Collection For Artist And Retailer
Hoodies are the focus of Pharrell Williams’ second collaborative collection with Uniqlo’s UT t-shirt line. The star has brought his ‘i am other’ brand to the high street once again with a limited collection of menswear pieces printed with slogans for AW14. The artist and producer’s latest offering comprises six hoodies and a single t-shirt, with taglines including ‘the same is lame,’ ‘focus on the present’ and ‘think other’ in a variety of typographic styles. The single t-shirt in the collection features an American flag visual, finished with an illustration of Pharrell on the inside of the neck. Each piece was created in partnership with Nigo, founder of Japanese label A Bathing Ape and creative director of Uniqlo UT. It follows the release of a line of t-shirts for Uniqlo in March, of which only 240 were produced. Keeping himself busy in the fashion and beauty industry this year, the Happy singer has also produced a unisex fragrance with Comme des Garçons, a clothing and trainer line with adidas, and range of denim made from recycled plastics with G-Star Raw. The Pharrell Williams x Uniqlo AW14 collection is available now online and in Uniqlo stores across the UK, with menswear prices starting from £12.90.
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Pharrell Williams x Uniqlo AW14
