New York Label Taps British Skateboarder
US label Supreme has tapped British skateboarder Lucien Clarke to star in its latest lookbook, which contains a collaboration with fellow New Yorkers Schott. The 24-year-old part time model can be seen in newly released images wearing pieces from the streetwear brand’s AW14 collection. It features a number of styles that draw inspiration from sources such as street culture, sportswear and 1990s nostalgia. Colours and prints contrast with more minimal styles, while Supreme’s bold branding appears in varsity lettering and block logos throughout. The label has focused on layering for the coming season with patterned hoodies and button-down shirts worn under casual outerwear. Supreme has also teamed up with Schott to produce the B-3 shearling jacket and Perfecto leather jacket. It adds to previous collaborations with the likes of Vans and Brooks Brothers, in addition to an ongoing partnership with The North Face. Since being founded in 1994, Supreme has gained fans from punk, skating and hip-hop subcultures alike and now has nine standalone locations worldwide. The AW14 range is available at Supreme’s London store on Peter Street from today, with arrivals expected online from 28th August.