Just like our previous article on British-made shoes, it’s important to remember that while flannel is a time-consuming and labour-intensive material to produce, hence the traditionally high price tag, the end product is noticeably different – in feel, texture and quality – when compared to other low cost alternatives.

Much more than just a fleeting trend, the mid-grey flannel suit is a timeless piece of menswear and a worthwhile investment for any modern professional. Oozing understated luxury and gentlemanly sophistication, it makes a versatile and practical addition to any cold-weather tailoring collection.

But what do you think – will you be investing in a flannel suit for AW14? Perhaps you already have one in your arsenal? Are you eager to see and feel the quality of Primark’s ridiculously affordable version? We have a feeling it will be flying off shelves this season.

Let us know your thoughts and opinions in the comments section below…