Thomas Pink Autumn/Winter 2014

Thomas Pink was given its first introduction to London Collections: MEN this year. The British shirt maker presented its autumn/winter 2014 line as part of the evening events on day one.

The brand, which is part-owned by Qatar, created an urban scaffold installation inside the Institute of Contemporary Art for the inaugural presentation. Full of energy, life and vibrant colour ways, Pink showed off its playful side during the interactive spectacle curated by London food artists, Bompas and Parr.

Drawing inspiration from the symmetry and pattern of London’s architecture, the autumn/winter 2014 collection appeared rich in graphic detail, colour and texture. Sea greens, turquoises, watery blues, burnt umbers and luminous yellows took centre stage. Signature shirt pieces containing polka dots and stripes were on show while houndstooth patterns and Prince of Wales checks made up the suiting element of the line.

Layering was evident across the presentation, with rough hewn British wools and tweeds sitting alongside smooth poplins and the label’s super fine shirting fabrics.

Creative director, Florence Torrens, commented on the move to join the three day fashion event: “The brand was now in a position to enter the LC:M fold and transfer the energy of the label into both its collections and stores.”

Torrens was also keen to point out the fun element to the brand: “As a menswear brand that’s called ‘Pink’, we are not in the business of taking ourselves too seriously. The latest collection and the manner in which it has been presented as part of LC:M goes some way to demonstrate this mindset.”

The presentation was well received with Twitter outlining a variety of highlights:

  • “High rise style in high-vis colours at Thomas Pink (we’ll take everything in turquoise)”@BritishGQ
  • “Industrial meets prim-and-proper”@idolmagazine
  • “Heritage checks and dandy bow ties from @Thomas_Pink_”@BritishVogue

The bold colour urban sophistication fused with tailoring from the luxury London retailer shows evidence of the brand’s move into a more dynamic menswear market.

Thomas Pink, which is part of the Moet Hennessey Louis Vuitton group (LVMH), has more than 100 stores around the world, including flagship stores on London’s Jermyn Street, Madison Avenue, New York and Rue Francois Premier, Paris.

In addition to its standalone stores, the brand is also stocked by Harrods, John Lewis and Selfridges.

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Thomas Pink AW14 LC:M Video

Thomas Pink AW14 Collection