Instagram is a digital powerhouse like no other. Amassing 300 million active monthly users over its five-year lifespan, the social networking app has developed into a hub of inspiration for worldwide consumers and brands alike.

Recently, fashion labels and retailers have begun to harness the true power of the photo-sharing app, using it as a vehicle to instantly connect and share their message with potential shoppers, sidelining the need for traditional advertising channels.

But don’t worry, the ten brands below won’t fill your feed with blatant ads – more a stylish flow of beautiful and inspiring imagery for you to double tap.

1. J.Crew

American label J. Crew has gained over one million followers on Instagram, and it’s not hard to see why.

Candid street style shots and well-executed outfit snaps make up its social offering, bringing you inspiration beyond the standard clothes on a rack.

Although there are bits and bobs of womenswear weaved in, you’ll find its colourful imagery captures your eye regardless.

Follow: @jcrew.

2. Converse

Global footwear giant Converse brings us real life snapshots of its iconic pumps through the popular social networking app, be it a battered pair worn to a gig or a fresh new style straight out of the box.

Alongside the many, many pictures of its shoes, you’ll also find candid interviews with celebrity fans and artistic illustrations of its most-loved pieces.

Follow: @converse.

3. Suitsupply

Amsterdam-based tailoring label Suitsupply takes you inside its sharply dressed world on Instagram, bringing you previews of its latest pieces, behind-the-scenes snaps, celebrity fans and beautifully presented styling suggestions.

If dapper dressing with a contemporary twist is your thing, be sure to add this label to your follow list.

Follow: @suitsupply.

4. Mr Porter

When you click that follow button for Mr Porter, don’t expect a constant stream of outfit shots – the luxury e-tailer treats its Instagram account as more of a lifestyle outlet, sharing images from beautiful destinations around the world, including Paris, London and Milan, to name but a few.

Every picture is so exquisitely presented that both fashion and photography buffs will find its profile a real visual treat.

Follow: @mrporterlive.

5. Topman

Topman’s feed is equally as glossy, but with a bit more of a streetwear edge.

From new in pieces to celebrity style inspiration, the Arcadia-owned retailer’s vibe is definitely one for the younger and braver dresser, with everything from festival styling tips to nineties nostalgia to draw you in.

During fashion week, you can also expect exclusive backstage snaps from its Topman Design runway show.

Follow: @topman.

6. Uniform Wares

Although watches are the domain of this London-based label, its Instagram account serves up inspiration from all corners of the earth.

From stunning architecture to a peek inside its city studio, every snap feeds into the pared-back aesthetic that Uniform Wares has made its own.

The only problem being that you’ll definitely come away wanting to buy one of its elegant timepieces.

Follow: @uniformwares.

7. Reiss

Despite starting out back in the 1970s, British label Reiss has definitely upped its game in the digital age, creating slick daily content for its suave Instagram feed.

While the retailer caters for both men and women, its imagery is sure to inspire all of its followers, capturing everything from beautiful holiday destinations to drool-worthy food with a vivid and vibrant feel.

Follow: @reissfashion.


For a dose of clean-cut European style direct to your smartphone, make sure Swedish label CMMN SWDN secures a spot in your follow list.

Focusing on progressive design with a healthy dose of Scandinavian cool, the brand’s Instagram feed is a hub of fresh design, fashion and creativity.

Not only does the label share its latest pieces before they drop, but it also walks you through its runway presentations, one handsomely filtered image at a time.

Follow: @cmmn_swdn.

9. Nike

Nike is the almighty king of Instagram, proving one of the most popular accounts on the platform with over 17 million followers.

The global giant reinforces its position as a sporting megabrand with inspiring shots of world-class athletes in action – all decked out in Nike gear, of course – accompanied by quotes that’ll motivate you to put your own hours in at the gym.

Follow: @nike.

10. ASOS Menswear

We’re always eager to browse ASOS’ new arrivals, which can now be viewed in action through its dedicated menswear Instagram account.

However, it’s not just catalogue-style images that grace its feed, with street and personal style snaps making the cut.

Sneakerheads will also find ASOS’ offering a delight, as new trainer drops make up the majority of its posts.

Follow: @asos_menswear.

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Who are your must-follow menswear accounts?

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