Outerwear Brand Hosts Customer Event At Regent St Pop-Up

Hosted at their London Regent Street pop-up store, premium casual wear brand Napapijri are celebrating the winter weather with their very own ‘Apres-Ski’ night this evening.

Open to customers from 5pm until 8pm, the event sees the store decked out in a ski-slope appropriate look, with canapés and drinks alongside a DJ set from the brilliant Little Boots.

Playing her unique brand of classics, pop and a few rare treats, the starlet will be taking to the decks to kick off proceedings, providing a great soundtrack to get you in the mood – whether that’s skiing or shopping, we’re not quite sure yet!

Breaking through in the 1990s, Napapijri has been seen on those in the know since the label launched. Nearly thirty years on, the label is still going strong with a full men’s, women’s and kid’s offering. Sticking to their original ethos of well-made, technically adept and aesthetically great pieces, Napapijri is now well known for their clever design alongside performance functionality.

So get down to the store this afternoon for their Apres-Ski event, some free drinks and a great soundtrack provided by Little Boots. While you’re there, don’t forget to grab yourself some winter clobber that will keep you warm and safe from the elements, no matter Mother Nature throws at you.

For those that can’t make it, never fear – we’ve got one of the brand’s iconic sleek and rugged waxed cotton Bering Bags to give away, so you can travel to your ski lodge in style. Just head over to our competition page for all the information and to enter.

Napapijri Apres-Ski Event: 29 January, 5pm – 8pm, Napapijri Regent Street Pop-Up, 78 Regent Street, London.