There comes a point in every man’s life when his wash bag (you’re not still flinging things in carrier bags, right?) must contain more than the student staple of two-in-one shampoo and a bit of wax.

If you’re not already past that milestone as far as your barnet goes, take the new year, new you mantra to your hair. Your follicles will thank you.

Renessance Follicle Forever Serum

Whether you’re certain you’ve inherited grandad’s hairline or you’re just worried about hair thinning in the future – as with wrinkles, treatment should begin before it shows. This Renessance Follicle Forever Serum contains Mirroirte, which stimulates stem cells in dormant follicles and results in the growth of stronger, healthier locks.

Available at Mr Porter, priced £70.

Bumble & Bumble Thickening Creme Contour

If the first thing that springs to mind when you hear ‘contouring’ is the Kardashians, it’s high time to add some light and shade to your bathroom shelf. Bumble & Bumble’s dense, pliable creme melts in your hands to form a lightweight paste that creates high-definition styles with curls in all the right places.

Available at Bumble and bumble, priced £23.

Lavett & Chin Hair Moisturiser

Moisturising your face is a non-negotiable in 2017, but moisturising your hair might not have reached the top of your grooming to-dos yet. Made to counteract polluted city living, Lavett & Chin’s antioxidant and amino-rich conditioner provides hydration and scalp care for barnets that look as unloved as Boris’.

Available at Mr Porter, priced £20.

Dyson Supersonic

If you’re a man who likes his gadgets, you will have undoubtedly heard about Dyson’s debut hairdryer. Created by engineers, it’s quiet, keeps your hair in great condition and, well, it looks like something off the Starship Enterprise. However, it was bright pink, so you probably don’t own it yet. Thank the hair gods for hearing our prayers and convincing the British firm to bring out a white and silver colourway that won’t jar with your lad-pad design too much.

Available at Dyson, priced £299.

Buly 1803 Tortoiseshell Acetate Pocket Comb

Every well-kempt man should have a decent comb, so chuck away that one with the missing teeth you got in a Christmas cracker and upgrade to one you’ll want to keep in your top pocket. Heritage skincare brand Buly 1803 handcrafts its combs in Switzerland to feature variegated teeth designed to prevent damage to your scalp and hair.

Available at Buly1803, priced around £20.

Oribe Gel Serum

It’s fair to say two-in-one products have a bad reputation, so thanks to Oribe for making shortcuts stylish again. The brand’s Gel Serum works double-duty, adding moisture and styling hair in one. The formula is infused with gold pearl to reflect light and give hair shine, while being packed with microproteins to strengthen strands. And if you’ve gone down the Zayn-and-Bieber peroxide blond route, you’ll be pleased to hear it’s safe to use on colour-treated hair, too.

Available at SpaceNK, priced £58.