Mention ‘family businesses’ and most people will think of a small restaurant or a local shop. However, the descendants of James Henry Creed have been handcrafting uncommon fragrances for royal houses and discerning patrons for over 250 years.

The world’s only privately-held luxury fragrance company, Creed has been passed down through an unbroken bloodline of perfumers, giving this dynastic brand a genetic edge when it comes to creating highly successful scents.

The House of Creed was originally founded as a bespoke tailors in Mayfair in 1760, the same year King George III ascended to the throne – and for whom Creed later created the fragrance Royal English Leather. In the centuries since, Creed has produced over 200 unique fragrances of exceptional quality, worn by history’s greatest names – including royalty and visionaries.

Despite relocating to Paris in 1854 (under the patronage of Napoleon III and his Empress, Eugénie, the stylish leader of European fashion), Creed’s legacy remains an impressive and wearable part of British history that is treasured by fragrance connoisseurs of all ages, and from generation to generation.

From Father To Son

The ancestral approach taken by Creed penetrates every aspect of the business. It’s even present in the strapline on every bottle: ‘De père en fils depuis 1760’, which translates as ‘From father to son since 1760’.

Today, sixth generation and master perfumer Olivier Creed and his son Erwin personally source the world’s purest and most precious oils to continue the art of Creed’s perfume making – a timeless, yet modern take on history, bottled. In addition to overseeing the refinement of historic fragrances and stunning new creations, Olivier Creed is credited with increasing sales from 1,000 bottles a year up to a million.

In recent years, The House of Creed has returned to its Mayfair heritage with The Creed Boutique, located at 99 Mount Street, London. The boutique celebrates all that makes Creed exceptional; from its rich heritage, to its integrity as an authentic luxury fragrance house with the addition of exclusive services. For example, monogramming allows any bottle to be transformed into a unique gift, be it with a special message or meaningful date – making Creed the perfect choice for Father’s Day.

Green Irish Tweed

A classic, which never goes out of style. Like a perfectly tailored suit, Green Irish Tweed has been and continues to be worn by confident men at the peak of their field.

This fragrance elegantly combines woody freshness and pure masculinity, equally suited to a stroll through the Irish countryside; perfect for the father who is a lover of the great outdoors.

Designed to stand the test of time, the scent is one that exudes confidence and can be passed from father to son, just as Creed has.

Top notes: Lemon, Verbena, Peppermint
Heart notes: Violet leaves
Base notes: Iris, Sandalwood, Ambergris

Priced £185 for 75ml spray.

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Priced £185 for 75ml spray. Click here to buy


One of the most desired scents from the House of Creed, Aventus is the joint creation of father and son duo Olivier and Erwin.

Aventus is a sophisticated blend for the father who savours a life well-lived. This exceptional fragrance was inspired by the dramatic life of a historic emperor, celebrating strength, power and success.

Launched with an immediate acclaim into 2010, Aventus is a modern classic.

Top notes: Apple, Blackcurrant, Pineapple, Bergamot
Heart notes: Juniper berries, Birch, Patchouli, Jasmine
Base notes: Vanilla, Musk, Oakmoss, Ambergris

Priced £200 for 75ml spray.

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Priced £200 for 75ml spray. Click here to buy

Silver Mountain Water

Every scent the Creed family creates – using raw ingredients that are still weighed out, mixed and macerated by hand – aims to offer an olfactory expedition to far flung destinations.

For a father who, like Olivier Creed, embraces adventure, Silver Mountain Water evokes sparkling streams coursing through the snow-capped Swiss Alps. Cool, clean and icy, this fragrance captures the purity of the mountains.

More than two decades after its release, it’s easy to see how the combination of citrus, tea, blackcurrant, musk and ambergris still has men racing back for more.

Top notes: Bergamot, Mandarin, Neroli
Heart notes: Green tea Marine note, Blackcurrant bud
Base notes: Sandalwood, Musk, Ambergris

Priced £185 for 75ml spray.

Click here to buy

Priced £185 for 75ml spray. Click here to buy

The Creed Boutique and monogramming service is located at 99 Mount Street, London.
Shop the full range of Creed fragrances for men online at