Dressing to make a style statement and getting it right relies on your clothes boasting two key attributes: a memorable aesthetic and next-level quality. Master this and everything else falls into place.
Your clothes are a visual extension of your personality. If they’re shoddy and boring, people could put two and two together and assume you are as well. If they’re well-made and eye-catching on the other hand, well, let’s just say that’s more the type of impression you want to be leaving.
The trouble is, garments that are both high-quality and different tend to come with Earth-shattering price tags. And if you don’t feel like selling yourself for medical trials in order to finance it, most of the time you’ll have to compromise on either materials, craftsmanship or looks.
Until now, that is. Because online retail giant boohooMAN has just launched a collection of premium pieces that tick all of the above boxes and then some.
boohooMAN Premium Collection
Let’s start by saying the brand’s premium range is not one for the faint of heart. These are bold pieces, built to make an impact; made to be remembered. It’s a collection of striking garments that are all about stepping out into the spotlight and taking centre stage, rather than blending into the background.
If that sounds like you, great. If not, maybe you just need a little nudge in the right direction. And this diverse collection of everything from classic coats with a contemporary twist, to statement suiting to form-flattering cropped trousers is the perfect thing to do it.
Patterns play a strong part in the range, with florals, checks and animal prints appearing throughout. There’s also a focus on tight cuts and body-hugging silhouettes, something that is expertly balanced by a smattering of oversized, slouchy outerwear.
Yet for all these differences, there is one overarching theme that unites every garment in the Boohoo Man premium range, and that’s quality. Each and every item is crafted from premium materials and built to last. Meaning you can keep pulling them out year after year, season after season.
Below you’ll see our pick of the collection, and you can get free next-day delivery (which usually costs £4.99) by using the promotional code DELFREE at the checkout.
The FashionBeans Edit
Getting noticed isn’t always about who shouts the loudest. Sometimes classic understated pieces are just as good at making a statement and this timeless double-breasted mac is a prime example. Perfect worn open over a white tee and light jeans in warmer weather, or layered up with a black roll neck and matching jeans when the elements turn sour.
Skinny Velour Trouser
They say a chain is only as strong as its weakest link. The same is true of your outfit. While many men allow subpar trousers to drag their whole look down, with these bad boys it needn’t be an issue. Rendered in classy velour, these skinny-cut smart pants have enough personality to add a dash of texture to proceedings, while not so much as to be fighting other parts of your get-up for attention. Wear them with a statement blazer, no-show socks and leather loafers.
Yes, winter has its downsides. However, for every negative point about the colder half of the year there are two positives. Case in point: parties. There are more opportunities to get decked out in your finery than at any other time of the year, but that means keeping the cold at bay and looking suave at the same time. Luckily, boohooMAN’s premium collection has a solution in the shape of this handsome wool-mix overcoat.
Skinny Foil-Print Velour Blazer
Cocktail attire can be one of the trickiest dress codes to master but it’s also the most fun. The key to getting it down is knowing how to balance stand-out and subtle pieces and the most powerful tool you have at your disposal in that regard is a statement jacket. This patterned option’s benefits are twofold. Firstly, that floral design will give your outfit a focal point. And secondly, the velour fabric will bring some texture to the table. Just make sure the rest of your clothes are nice and pared back and you can’t go wrong.
Gold Metallic Bonded Bomber Jacket
If you want to get heads turning there are few more effective ways to do it than donning a sparkly gold varsity jacket. Shimmer your way through the day with this one from boohooMAN. What better way to look a million dollars? Especially when teamed up with a slim-fitting black T-shirt, black jeans and black trainers for the ultimate in statement-meets-subtle dressing.
Faux-Suede Double-Pocket Harrington Jacket
It’s hard to look badass when your teeth are chattering and you’re frantically puffing into your cupped hands in an attempt to warm them up. With the right jacket on your side, however, it becomes a piece of cake. Take this faux-suede option for example. It’s got that classic biker vibe with a bit of added warmth. In other words, everything you need to attain Marlon Brando levels of badassery while being winter-ready at the same time.
Shop the entire boohooMan Premium range here and keep your eyes peeled for Black Friday offers in the coming week.