Attempting to stock an autumn/winter wardrobe entirely from scratch can sometimes feel like a riddle, wrapped in a mystery, inside a particularly chilly enigma. But successful dressing during the colder months really comes down to nailing one thing: having the right pieces and making them work for you.

Topman’s new campaign – ‘Topman IT’ – is the embodiment of this ethos, designed to celebrate what makes us all unique and how we use fashion to express our individuality. So whether you like to ‘Punk IT’, ‘Revive IT’ or ‘Remix IT’, the high-street retailer offers everything you need to tackle the new season in style.

Using the campaign as our inspiration, below we’ve set out the foundations of any well-edited winter wardrobe. ‘Fit It’ – razor-sharp, party-ready tailoring. ‘Layer It’ – outerwear designed to battle the elements. ‘Knit It’ – cosy, versatile knitwear for work and play. ‘Double It’ – because you can never own too much denim.

All that’s left to do after that is ‘Wear It’.

Fit It (Tailoring)

Streetwear-inspired fashion is inescapable, but that doesn’t mean tailoring is off the menu. Suiting is still as important as ever and with party season almost upon us, now is the time to start thinking about fresh ways to spice up your formalwear.

Luckily, Topman has it covered with an offering of on-trend essentials like textured two pieces, sharply-cut shirts and plenty of seasonal accessories. Of course, the final few months of the year present a unique opportunity to make a sartorial statement. If you’ve always fancied a printed suit or statement jacket, but haven’t quite mustered up the courage to pull it off, now’s your chance. Just don’t forget to finish it off with smart topcoat to keep the cold snap at bay.

Layer It (Outerwear)

A winter without layers is like making a coffee without a kettle: you can give it a go, but let’s face it, it’s going to be pretty cold and grim. With that in mind, a sturdy coat and a few versatile jackets are likely to be the most important purchases you’ll make all season.

Topman’s outerwear edit allows you to layer up without the hassle. It’s all here under one convenient roof: technical puffers, check; waterproofs, check; checked overcoats, err, check.

Wrap up in a heavy parka, chunky knit, jeans and boots for those frosty days on your downtime. Or, for a more weekday-friendly option, embrace one of this season’s hottest trends and drape a wool Prince of Wales overcoat on top of your tailoring.

Knit It (Knitwear)

No wardrobe can possibly be considered complete without a solid selection of knitwear. Dress it up, dress it down. Wear it as a light outer layer, or stick in under a blazer in place of a shirt.

With everything from chunky jumpers to ribbed roll necks, Topman’s range of seasonal knitwear is about as versatile as it gets, and all you need to take on the great outdoors. Even if that’s just a short walk to the pub.

Seventies-inspired shades of brown and textured fabrics are big news at the moment, and there’s no shortage of them here. For a fail-safe look, consider going tonal with a brown crew-neck jumper worn under a check beige suit. Then simply tie it all together with a pair of suede loafers.

Double It (Denim)

The world of menswear can never quite make its mind up about double denim; one season it’s a cardinal sin, the next it’s a shortcut to looking like a style god.

For AW18, it’s definitely the latter. As long as you’re clever with the shades you put together and the garments you choose, rocking denim head to toe is one of the slickest style moves a man can make.

To save you from a mismatched pairing, Topman has everything you need. Think western-inspired shirts, mid-wash jackets and more shades, cuts and rises of jean than you can shake a denim-clad stick at.

Shop the new autumn/winter 2018 range now at