Percival Knitted Polo Shirt

Cuban collar shirts, logo tees – you name the quintessential summer piece, Percival has nailed it. But the one item the British label has truly mastered is the knitted polo. Two icy colourways have been released for the coming months, a versatile striped blue and this clean as a whistle cream version woven from 100 per cent cotton.

Buy Now: £99.00

Hudson Aztec Loafers

Aztec prints were everywhere at the start of the decade before cooling off, but now they’re making a case for a comeback. There’s a reason the pattern was so popular, as shown by these bold loafers, which are perfect for slipping on and off when you’re around the pool.

Buy Now: £65.00

Weekday Arbus Chinos

Versatile, easy to wear and always stylish – jeans are most guy’s everyday go-to, but the thick fabric can stifle when temperatures start to soar. So thank the fashion gods high street hero Weekday has launched a new lightweight denim range so you can wear the stuff all year round.

Buy Now: £45.00

Baracuta G9 Light Jacket

Not many brands out there can claim to have mastered its craft as well as Harrington jacket inventor Baracuta. It still turns out the OG to the same meticulous standards, but it has also adapted it for other models including this lightweight jacket that comes without the lining and in a snazzy ocean colourway.

Buy Now: £335.00

Kappa Green Sweatshirt

A nineties institution, Italian outfit Kappa is riding high on the retro sportswear revival. This sweatshirt, a reworking of the brand’s popular 222 Banda Sweatshirt, is an easy way to up your streetwear game thanks to its bold green colourway, 3D chest logo and taped accent arms.

Buy Now: £44.00

Hoka One One Sneakers

So good they named it twice. French footwear firm Hoka One One might be best-known for its running shoes, but thanks to the ugly trainer trend the brand is also making a name for itself in the style world. These bouncy blue and gold crackers are a streetwear enthusiasts dream.

Buy Now: £130.00

Trunk Oldbury Washed Jacket

One part blazer, one part chore jacket, this tasty drop from the in-house label of independent menswear shop Trunk is a solid choice for smart-casual wardrobes. Cut from a lightweight yet durable cotton twill in a handsome khaki shade, it will look tidier than Marie Kondo hoovering your house when paired with some stone-coloured chinos and a white button-down.

Buy Now: £295.00

66 North Grandi Pants

Hailing from Iceland, 66 North might not scream summer, but the technical brand’s new capsule collection is surprisingly breezy. Paying homage to the fisherman of its homeland, the line puts a fashion spin on the hardwearing pieces worn by the seafarers, including these on-trend cargo-esque trousers.

Buy Now: £110.00

Molly Hopwood x Oliver Spencer x Tu Clothing Shirt

Having been given the nod of approval by British menswear hero Oliver Spencer and Tu Clothing, Graduate Fashion Week winner Molly Hopwood has just launched her first mass-market collection. The designer’s range sits chunky workwear alongside ornate prints for wearable but fresh clothing with the added bonus of an affordable high street price point.

Buy Now: £12.00

Armor Lux Chore Jacket

Home of the Breton tee, tres chic French brand Armor Lux also does a first-rate line of summer jackets like this rather Gallic-looking chore jacket decked out in a stately royal blue with a casual relaxed fit.

Buy Now: £115.00

Versace Eros Flame Eau De Parfum

“Versace, Versace, Versace, Versace,” so said hip-hop trio Migos. Not the most sophisticated wordplay, but the sentiment rings true. The famed Italian fashion house crafts clothes and fragrances of the very highest order, including this update of 2012’s Eros that hits the nostrils with a summer concoction of tangerine, rosemary, and tonka bean.

Buy Now: £48.00

Frescobol Carioca Chestnut Linen T-Shirt

Sure, linen shirts are the must-have this season, but don’t overlook tees rendered in the breezy fabric. Beachwear supremo Frescobol Carioca who has blended its version with cotton to control the fabric’s natural creases, and cast them in a range of failsafe shades like this sophisticated chestnut brown.

Buy Now: £85.00

Stussy Peacock Shorts

While most brands either opt for maximalism or minimalism, hyped surfwear brand Stussy is a rare beast doing both. The former reigns supreme in these swim shorts mind, perfect for those poolside peacocks who want to ensure all eyes are on them.

Buy Now: £79.00

Farer Lander II Watch

One of the leaders in the British watchmaking revolution, Farer has come up with a corker for its latest timepiece. Glow in the dark markers and a sea green dial that changes shade with the reflecting light are key attractions, but arguably the main draw must be the price point, a relative steal for an automatic watch of this quality and craftsmanship.

Buy Now: £1,175.00

Sebago Portland Boat Shoe

An expert in on-deck duds for more than 45 years, what Sebago doesn’t know about boat shoes isn’t worth knowing. The style hasn’t changed much in that time, but why alter perfection?

Buy Now: £115.00

The Bluebeard’s Revenge Synthetic Shaving Brush

Badger and boar hair has long been the gold standard for shaving brushes, but a demand for more ethically-sourced products has led British grooming brand Bluebeard’s Revenge to switch things up. The resulting brush is completely free of animal hair but still offers a lather like no other.

Buy Now: £9.99

Paccbet x Russell Athletic Sweater

Russian fashion isn’t all fur hats and longline shirts. Case in point is skatewear brand Paccbet, the brainchild of high-fashion purveyor Gosha Rubchinskiy and pro-skater Tolia Titaev. This season, the pair has teamed up with all-American sportswear brand Russel Athletic for a bunch of collegiate-style sweats. Not an ushanka to be seen.

Buy Now: £105.00

Kipling Tamiko Backpack

How do you carry your laptop around town? Weighing down your tote bag? Dangling precariously in your left hand? Stop being such a daredevil and grab yourself a sleek water-resistant backpack. Helpfully, this one has four functional compartments and the added virtue of not being so bulky you keep whacking people on the commuter train with it on your back.

Buy Now: £116.00

Wood Wood T-Shirt

Stylish Scandi brand Wood Wood is a dab hand when it comes to a zany graphic tee. Gettit? Please get it. With a bold blue version of the motif on the back, all you have to do at the front is style it simply with some black jeans below. Bish bash bosh.

Buy Now: £44.00

Police x Men In Black Sunglasses

Here come the Men In Black for a fourth time. And while there’s no Will Smith or Tommy Lee Jones in the new instalment of the franchise, we do get a Hemsworth ably supported by these killer sunglasses by Police – the same ones he and his partner Tessa Thompson wear in the film.

Buy Now: £125.00