Instagram is good for a lot of shameful things: stalking exes, spot popping videos, avocados. Lots of avocados. But one thing you can use it for (and admit to) is improving the way you dress, square by stylish square.

The platform is a hotbed of even hotter fire ‘fits, but you have to know where to find them. With more than a billion active users, it can be a struggle to keep pace with the best, the most stylish, the most worthy of a follow.

To save you sticking your thumb where it’s not wanted or needed, we’ve curated 50 of the best accounts, whether you lean street or sartorial, from sneakers to six-figure watches.

FashionBeans

A wise man once said, “you’re only as good as the ‘gram you keep”. We say ‘wise’, it was our social media manager. But he had a point. In order to be able to advise on which other accounts are deserving of double taps, we had to curate a worthy one ourselves. From the most stylish lookbooks to our best daily articles, we’d humbly say we nailed that one.

Grids

Stylish Grid Game

Buying a shiny new piece of menswear is all well and good, but what exactly do you wear it with? Well, Stylish Grid Game holds the answer with a series of easily replicated looks using the season’s must-buys.

Sharp Grids

If you prefer a polished getup, take your cue from Sharp Grids. The flat-lay maestro provides a masterclass in smart-casual looks, with shots passing on trends in favour of a more classic approach.

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Phil Cohen

If you admire shoes, denim and design (and let’s be honest, who doesn’t?), give the flat-lay king Phil Cohen a follow. Expect lots of navy, plenty of minimalist sneakers and a whole heap of foolproof looks.

Jay Beez

While most flat-lay accounts focus on timeless menswear staples, Jay Beez gives the traditional format a streetwear kick. Which means fewer Oxford shirts, and more logo tees.

Allen Walker

Alabama isn’t exactly known as a fashion capital in the US. But that hasn’t stopped Allen Walker from building one of the coolest accounts to show off the deep south’s even deeper understanding of style. Not a Texan tuxedo in sight.

Street Style

Men With Street Style

More concerned about your getup than your grooming? Headless shots of well-dressed men provide inspiration for every grade of casual on this fast-growing men’s style account.

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Men With Class

The formal counterpart to the street style feed, more than four million people keep up to date with the latest trends in tailoring via daily updates from the (equally headless) Men With Class.

Men In This Town

Magazine, street style blog and up-and-coming Instagram heavyweight MITT regularly shows you how to combine sportswear and tailoring separates for easy-going cool.

The Sartorialist

The original fashion blogger, Scott Schuman’s legendary site has spawned one of the most influential Instagram accounts around, featuring the greatest street style from all four corners of the globe.

Thousand Yard Style

Robert Spangle’s stint in the United States Marine Corps no doubt prepared him do battle with fellow street style photographer’s at Men’s Fashion Week. His ace, however, is an apprenticeship at Savile Row tailor Maurice Sedwell, which gives him an even sharper shot at the most stylish ‘fits.

Jonathan Daniel Pryce

The award-winning photographer known as Garcon Jon built his profile on way-above-average street style portraits. An uncommon eye for the stylish means his cityscapes and travel shots also give you a daily urge to explore.

Retailers

Reiss

British retailer Reiss has had the premium end of the high street cornered for almost half a century. Its sleek approach to menswear is replicated online, with plenty of snaps of fail-safe tailoring, holiday backdrops and wardrobe workhorses tied together.

Suitsupply

Over the past decade, this Dutch formalwear retailer has been quietly making a name for itself as the go-to spot to pick up top-notch suits without breaking the bank. Its IG feed is just as cool – showcasing new product arrivals and ways to wear its pieces.

Mr Porter

Mr Porter goes one step further than simple wardrobe envy by showcasing its latest editorial shoots and capsule collaborations. The designer menswear hotspot also provides food, travel and interior inspo that results in full-blown lifestyle envy.

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Topman

There’s a reason Topman has remained at the top of its game since 1978, and it’s all neatly compiled on Instagram. There are shots to pique the interest of every dresser, with the retailer’s depth of product proving to be its biggest strength.

Mango

Spanish fast fashion retailer Mango is usually one of the first to all the biggest menswear trends, and its Instagram is no different. Screenshot its stylish squares and save them in a folder for next time you’re stuck for a look.

End Clothing

Between its three stores and sprawling online emporium, End brings the best of menswear into one neatly curated space. Following (track)suit, the streetwear-leaning retailer’s ‘gram is full of the latest hot drops. Simply double tap, then add to cart.

Streetwear & Sneakers

Luka Sabbat

Stylist/model/professional-digital-native Luka Sabbat – AKA Mr Fallback – is an expert at serving street-inspired looks that take the usual Supreme fan fodder one step further. Come for the strong sneaker game, stay for the killer braids.

The Drop Date

Anyone who knows a thing or two about casual footwear will already be following The Drop Date. For the rest, it’s time to get on board. The account reveals the hottest trainer trends and upcoming releases, often before anyone else, alongside running commentary from some of the most ardent sneakerheads on the planet.

Luke Matthews

In a saturated market, every trainer retailer needs a secret weapon. In the case of Size?, it’s Luke Matthews. The Londoner’s feed features kicks and other lifestyle shots set against the backdrop of the UK’s perma-cool capital.

Ronnie Fieg

Needless to say, the man behind New York sneaker retailer Kith owns a sharp eye. That man is Ronnie Fieg. The American designer publishes hundreds of shots of the finest sports luxe threads around, giving a sneak peek of Kith up-and-comers and more.

Gully Guy Leo

There are two reasons to follow streetwear influencer Gully Guy Leo. The first is to torture yourself over the fact that a 16-year-old is probably cooler (and a lot richer) than you. The second is to scroll through a series of fire ‘fits that are ripe for the picking (if you’re cool enough, that is.)

PAQ

Despite being described as Top Gear for streetwear, you won’t find any bootcut jeans on the PAQ Instagram account. That’s because instead of horsepower (we still don’t know what that is), this group of Youtube-reigning hypebeasts showcases and reviews everything from the world of streetwear.

Models

David Gandy

The abs that spurred a thousand gym memberships are now available to peruse via smartphone. Though David Gandy’s feed isn’t all slicked-up torsos and barely-there swimwear. The British model also posts his interests, which include fast cars, razor-sharp tailoring and his rescue dog, Dora. Tough life.

Oliver Cheshire

With cheekbones (and a fiancé) capable of inducing envy into most of mankind, we expected nothing less than what we got from Oliver Cheshire’s account: fail-safe looks, fitspiration and obligatory #couplegoals shots.

Johannes Huebl

It’s no secret that Johannes Huebl is a master when it comes to smart-casual, and he’s got the Instagram to prove it. The German model’s feed is awash with killer looks, not to mention the queen of everyone’s heart, wife Olivia Palermo.

Jon Kortajarena

Most guys return home from holiday with moderate sunburn and a dodgy tattoo if they’re lucky. Jon Kortajarena, however, returned with a modelling contract, and ever since he’s documented his life fronting brands like Tom Ford, Armani and Versace on his Instagram. Follow and weep.

Richard Biedul

One of the world’s most influential male models is more than just a pretty hat rack. Richard Biedul is involved with the fashion world at multiple levels, from fronting campaigns to designing collaborations with brands. Consider this your new menswear masterclass.

Celebrities

Dwayne ‘The Rock’ Johnson

Most images on Dwayne ‘The Rock’ Johnson’s account are of the man himself. That’s probably because his thumb is strong enough to press through the phone screen. Check him out for the only #GainsGoals your feed needs.

David Beckham

The most followed of the Beckham bunch (a point he made crystal clear while expertly trolling Brooklyn on his account), Dave shows off the man behind the style icon with regular family snaps and shared memories from his days in the beautiful game.

Ryan Reynolds

Ryan Reynolds only joined the social media bandwagon in 2015 but has already amassed more than 28m followers. When he’s not being (frankly, tiresomely) handsome, the Deadpool actor is showing off his equally enviable personal life (and wife).

Henry Golding

It’s no secret that Henry Golding has been having a bit of a moment recently. In addition to his breakout role in Crazy Rich Asians, we’d chalk it up to post after post of killer outfits on his Instagram. Come for the razor sharp tailoring stay for the dressed-down weekend looks.

Harry Styles

Harry Styles gets props not only for the slick curation of his squares but because he claims to do it all himself (a rare fact in Tinseltown). Rather than wait for the crooner’s next Gucci campaign, give him a follow for all the seventies-inspired menswear you could want.

Watches

Watch Anish

There’s a reason Anish Bhatt appeared on a TV show titled How’d You Get So Rich?. He’s loaded. And as a result, the British collector has access to models from vintage Rolexes to Patek Philippes, which he shows off alongside various fast cars and ludicrous resorts.

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Hodinkee

Hodinkee is the go-to news source for all things horological, and the site has an Instagram to match. Publishing in-house shots, reviews and pre-release pieces to ogle daily, it’s a non-stop feed of wrist porn.

A Blog To Watch

A Blog To Watch has the scoop on every high-end watch from Baselworld and beyond, most of which are likely to fall into editorial director David Bredan’s paws before anyone else. The site’s account is a one-stop shop for the best on-wrist action.

Rare Birds

For those with a taste (and a bank account) for limited-edition Swiss watches, Rare Birds is straight from paradise. The German IG’er charts every hard-to-find timepiece known to man from the likes of Tag Heuer to Jean Richard.

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Kristian Haagen

As co-founder of watch blog 8past10 and the author behind half a dozen horological tomes, Kristian Haagen knows a thing or two about watches. Share in his passion with this ticker-filled feed.

Stylists

Andrew Weitz

Andrew Weitz may describe his ‘executive style consulting’ as giving someone ‘the Weitz effect’ (which is a bit, well, naff), but you can’t deny the man has an eye for what looks good: usually an impeccably-cut winter coat.

Joe Ottaway

David Gandy’s go-to dresser, Joe Ottaway has come a long way from being just another Essex boy. These days the former personal shopper can be found travelling the world (and making everyone jealous in the meanwhile) as Mr Porter’s client relations manager.

Warren Alfie Baker

London-born and raised Warren Alfie Baker is perhaps best known for exporting his take on British tailoring over to Los Angeles. Shortly after relocating, he became a highly sought-after stylist, but he still finds time to scope out the coolest spots in West Hollywood.

Andreas Weinas

The former editor of Swedish style guide Manolo, Andreas Weinas is now a freelance writer, menswear consultant, model and watch enthusiast. You can add dapper Instagrammer to that CV, too, thanks to a grid packed with stylishly shot suits.

Marquelle Turner

It’s easy to see why Marquelle Turner is consistently named one of America’s best-dressed men. While others stick to a signature look, no two of the New York stylist’s Instalooks are the same, each one better than the last.

Chris Brown

As stylish as David Beckham is (and he really is), we can’t let him take all the credit. The man behind some of Becks’s best looks is London-based stylist Chris Brown. For all future headline-grabbing Royal Wedding suits, you know what to do.

Tailoring

EJ Samson

You know you’ve made it when there’s even a hashtag of people copying your signature style. EJ Samson – sorry, #EJSamson – is a former magazine editor who’s now best known for his natty shoulder shots and love of knitted ties.

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Gennaro Annunziata

For a masterclass in sprezzatura, Gennaro Annunziata’s account is second to none. When he’s not cutting and stitching faultless three-pieces, the Neapolitan tailor can often be seen perching on that famous spot at Pitti Uomo.

Dan Trepanier

It’s been more than decade since Dan Trepanier snagged the title of America’s Best-Dressed Real Man contest in 2009. But the creative director hasn’t let things slip in the years that followed, building a solid following of over 60k as a result.

Khaled Nasr

Despite not working in menswear (he runs a business that supplies nurses to hospitals), Khaled Nasr could easily pass for a fashion week regular. The entrepreneur describes his style as ‘composed flair’ and having scrolled through several statement blazers, we’re inclined to agree.

James Jonathan Turner

Although he lives in the East End of London, tailor James Jonathan Turner often looks like he’s stepped straight off a 1950s Hollywood movie set. That means, when he’s not spotted in a textured double-breasted suit, you can expect plenty of high-waist pleated trousers and vintage-style sunglasses.