There’s nothing that’ll get even the most jaded follower of fashion going like a strong collab. When two heavyweights come together and it just works, that’s where menswear magic happens. Plus, getting your hands on a limited-edition collection is a surefire way to introduce a healthy dose of swagger into your wardrobe.

Speaking of swagger, labels don’t come much cooler than Off-White. The brainchild of man of the moment Virgil Abloh – recently tapped as artistic director of menswear for Louis Vuitton – the label has been unafraid to push notions of streetwear into new territory since launching in 2012, and the fashion world can’t get enough of it.

When you pair it with the clout of cult retailer Browns – the legendary London store that, since 1970, has been the go-to for the most exciting, boundary-pushing designer clothing around – you’ve got a match made in heaven. On that note, allow us to introduce the partnership of the season…

Off-White x Browns

Missed Off-White’s grail pieces the first time around? You’re in luck – because for this ultra-exclusive team-up with Browns, Abloh has delved into the Off-White archives to reinvent some of its greatest hits. Classic styles have been given a new lease of life, reinvigorated with new cuts, fastenings and decked out in a fresh hand-drawn floral print that’s sure to look bloomin’ ace in your wardrobe.

Highlights of the haul include printed separates, frayed light denims and some of the slickest leisurewear you’re likely to see this year. And the whole limited-edition collection is tied together by a chill colour scheme of blue and military green.

As for the vibe, “the capsule has the essence of Off-White embedded in it,” says Abloh. “A mix of street and chic sensibilities wrapped up into one expression.” We’re pretty sure you’ll want to be wrapped up in it, too – but be quick, because we hardly need to tell you it won’t stick around for long.

8 Pieces We Want From The Collection

Where should you start with this exclusive collection? Because we’re nice like that, we’ve done the hard work for you and picked out the star players – here are the eight pieces all of our wardrobes need right now.

Floral Print T-Shirt

Covered in the collab’s elegant floral print, this crew neck tee epitomises Off-White’s peerless ability to merge streetwear and high fashion – and will look just as sharp under a bomber with denim as it will with slouchy shorts and slides by the pool. The contrasting panels provide a fresh take on the season’s colour-blocking obsession, plus that instantly recognisable logo stands out loud and proud on the back.

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Diagonal Stripe Frayed Denim Jeans

It’s not often that your jeans are the star attraction of your outfit, but there’s no doubt that this pair will be. Not only are they tapping into the catwalk’s preoccupation with eighties-style light-wash denim, there’s standout detailing all over the shop – from the frayed hem to the front seam and graphic diagonal stripes.

The low-rise style also features a black waist tie, purely for added attitude. Just add a white tee and let the compliments roll in.

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Black And Green Arrow Print Hoodie

We all know that a statement, go-with-everything hoodie is a casualwear staple, so it’s well worth investing in one as cool as this. The highly wearable camo colourway ensures you’re bang on the military trend, while the bold arrow print and contrasting white piping detail keep it modern. Style with a pair of square-frame sunglasses and slouchy slacks for instant street cred.

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Floral Print Cotton Shirt With Piping

If you invest in one thing to instantly update your wardrobe for the new season, make it a slouchy short sleeve shirt. If said shirt also nails the all-over print look, all the better. This open-collar number happens to do exactly that, with added edginess thanks to a smattering Off-White’s famous tongue-in-cheek wordplay. Pair with tailored slacks for smart casual wins. Sure to get you looks for all the right reasons.

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Green Floral Shirt Jacket

Who knew florals and utilitarian workwear could make such a damn beautiful pairing? This standout shirt-jacket is sure to be a sellout. Crafted from sturdy cotton, we love the front pockets and those signature Off-White logo straps on the hem. The black and khaki colourway keeps the print understated and thus, endlessly wearable. It’ll work just as well over a tee as with a hoodie for those chilly evenings. Just add relaxed-fit jeans.

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Logo Sweatshirt

Let us count the ways we love this fine cotton crew neck sweater: on-trend throwback aesthetic (check out that retro lettering on the back); comfortable enough to show off at the gym or down the pub; comes with matching track pants (see below) to complete the head-to-toe boss look, but will be just as stylish with jeans and a pair of chunky trainers. What’s not to like?

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Green Embroidered Logo Cap

Get ahead of the logo trend with this slick cap. Crafted from 100 per cent cotton and featuring a wide brim with a minimalist black strap fastening, it wears its embroidered logo with pride – as you should, too. The understated hue makes it neutral enough to slip seamlessly into your existing wardrobe; try pairing it with loose layering and stripped-back white kicks for an effortless daytime look.

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Logo Track Pants

We love this fresh take on Off-White’s signature loose, relaxed-fit track pants. In a washed-out denim hue with a thick side stripe and drawstring waist, they’re pretty much the epitome of off-duty swag. Don’t be afraid to mix in formalwear references by slinging a loose shirt over the top and wearing with leather sandals – or if you’re feeling particularly gym-honed, tuck in a tee to show off that natty contrast waistband.

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Shop the full Off-White x Browns collaboration now online at