• Men's Fashion

Pellador’s Roykini: Roy Keane as You’ve Never Seen Him Before

At Dublin’s first Fashion Week, one look stole the entire show. Pellador — the young Limerick-born label — turned heads with a creation nobody could have predicted. Enter the “Roykini,” a one-of-one bikini featuring Roy Keane, football’s fiercest hardman, reimagined in swimwear.

Dublin’s Fashion Milestone

Ireland marked a cultural first this season with Dublin Fashion Week, a stage that gave new designers their moment in the global spotlight. Among them, Pellador led the charge. Founded in 2022 by Greg Hall, the label has quickly earned its reputation for mixing Irish sporting nostalgia with contemporary streetwear edge. The AW25 show confirmed why everyone’s watching Pellador — and one piece made sure nobody would forget it.

The Roykini Moment

The “Roykini” is exactly what it sounds like: a bikini dedicated to Roy Keane. In Ireland’s signature green, the set is emblazoned with Keane’s face, his number 6, and moments pulled straight from the pitch. It’s an audacious clash of humour and heritage — celebrating the last man you’d expect to see on swimwear. For Pellador, it’s not just a bikini; it’s cultural storytelling stitched into fashion.

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RoyKeaneDublinFashionWeek

RoyKeaneDublinFashionWeek

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Beyond the Bikini

While the Roykini sparked headlines, the AW25 lineup delivered breadth and wearability. Think oversized grey tracksuits with sharp red details, olive cargos paired with pastel sports tops, and slouchy plaid tailoring that blurred the line between casual and polished. Knitwear again stood out — bold teal jumpers, striped sweaters, and graphic logos contrasted against rugged denim. Accessories ranged from clogs and boots to crossbody bags, underscoring Pellador’s unisex vision.

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RoyKeaneDublinFashionWeek

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Fashion’s New Playbook

What makes Pellador exciting is its refusal to play it safe. Where other labels chase the same cycles, Pellador creates moments that resonate far beyond the runway. The Roykini embodies this philosophy: fearless, tongue-in-cheek, and uniquely Irish. It shows that when fashion embraces humour, heritage, and cultural irreverence, the result is unforgettable.

Final Word

At Ireland’s debut Fashion Week, Pellador didn’t just show clothes — it delivered a viral moment. The AW25 collection proved its strength in knitwear, tailoring, and versatility. But it was the Roykini that cemented Pellador as the label willing to take risks and win big.

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