Saint Laurent x Google Cit-E Backpack

We might still be waiting on those jetpacks, but in the meantime, tech giant Google is hooking up with high fashion behemoth Saint Laurent on a slick, all-black backpack that allows you to control your smartphone via the shoulder strap. That’s one way to impress your fellow commuters on your way into work.

Buy Now: £685.00

French Connection Rugby Stripe Shirt

The Rugby World Cup officially kicked off yesterday, so now there’s no excuse not to jump onto the rugby shirt trend. We’re supporting high street heavyweight French Connection throughout the contest by donning this casual, easy-going example, with its non-too-distracting stripes and comfortable cotton-jersey construction.

Buy Now: £50.00

Apple Watch Series 5 With Sport Loop

It feels like just yesterday that tech giant Apple released its first smartwatch. Well, now we’re on to the fifth version, and with it comes a more refined finish and a big game-changing feature: a screen that never goes to sleep. Effectively, and rather lazily, this means you’ll never have to raise your other arm to wake it up again. Let the time come to you.

Buy Now: £399.00

Fred Perry x Nicholas Daley Waffle Knit Jumper

Nicholas Daley is one of the more interesting menswear designers currently operating in London, taking cues from his own Jamaican heritage and the world of jazz. Both come through strongly in his collaboration with iconic British brand Fred Perry, resulting in a must-have series of retro-fied knitted jumpers complete with giant plackets, Bob Marley-esque track jackets, and this easy-to-wear waffle knit jumper.

Buy Now: £100.00

Tom Ford Fucking Fabulous Beard Oil

It would be no exaggeration to say designer Tom Ford is probably the most well-groomed man on the planet. So when the man himself says you need his new, explicitly titled beard-taming oil which comes across more like a fragrance with its sensual notes of bitter almond, vanilla, and leather, then you’d be a fool to disagree.

Buy Now: £60.00

Crockett & Jones Tay 2 Shoe

After the recent Japanese-focused offering from Barbour, it seems more British heritage brands are looking to the land of the rising sun for inspiration. This time its footwear and the turn of Crockett & Jones which has crafted three new, all-black and ever-so-sleek shoes influenced by Japanese style, yet all with 140 years of British craftsmanship behind them.

Buy Now: £400.00

Zara Inverted Lapel Suit Blazer

From Brando to Dean, there’s something particularly debonair about popping the colour on your jacket. High street chain Zara has left you no choice here though, inverting the lapels upward on its slim-fitting suit blazer, for a jacket that exudes futuristic badassery.

Buy Now: £69.99

Howlin’ Donegal Wool Sweater

Antwerp born knitwear brand Howlin’ takes its name from the Scottish slang word for smelly, not that there’s anything whiffy about the thick, quality jumpers it spins out. This one has been made in Ireland out of speckled Donegal wool, and comes complete with contrasting stripes across the front as well as ribbed hems and cuffs.

Buy Now: £180.00

Polar Skate Co. Art Shirt

The floaty viscose shirts seen floating about the past summer were firmly set in the rockstar and mid-century camps. Skatewear got in on the act too though, with the latest being Scandinavian brand Polar Skate Co. which has littered its entry with some artsy graffiti squiggles for a piece that’s as good as bold streetwear gets.

Buy Now: £82.00

G-Shock x Gorlliaz Camo Watch

The G-Shock collaboration with virtual hitmakers Gorillaz last year was one of the most popular watch bargains of 2018. In fact, there were so many resulting fire emojis that the duo has decided to release a further two timepieces together included this all-out camo version, a motif taken from the band’s debut album, with that classic, unbreakable G-Shock design providing the canvas.

Buy Now: £149.00

Hoka One One x Engineered Garments Trainers

French sneaker brand Hoka One One (it’s pronounced Ho-Kah Own-ay Own-ay FYI) has craftily teamed up with NY-based Engineered Garments by taking a simple, archived silhouette and cladding it out in three punchy colourways. Pick between white, black or an absolutely wild mish-mash of green, yellow, blue and red.

Buy Now: £135.00

The North Face Retro ’92 Long-Sleeve T-Shirt

Outerwear brand The North Face has been throwing it back to the ’90s over the past few years, cashing in on all its sweet archive designs. This long-sleeved graphic print tee is a real beauty from the decade with the logo down the side and a backflipping snowboarder on the front.

Buy Now: £30.00

Albam Poplin Shirt

Adding to the already strong roster on offer at department store John Lewis is independent Brit label Albam and it’s minimalist, function-first approach to menswear. Built to stand the tests of time this cotton poplin shirt comes with two reinforced chest pockets so you’ll never misplace your pens at work again.

Buy Now: £75.00

Columbia Challenger Jacket

‘Outerwear, but make it fashion’, must have been the message passed down to the designers at Columbia with this striking red windbreaker with its simple but massive placket, a spacious pouch at the front and simple branding. This is how you do streetwear in winter.

Buy Now: £120.00

Nike Sportswear Club Tracksuit Bottoms

When you’ve got a logo as iconic as that of Nike why not print it out six times all over your tracksuit bottoms? The effect isn’t overdone either, with the graphics cast in some cooling orange and lemon tones on a crisp-as-you-like white background which will pop when contrasted with an all-black top half.

Buy Now: £44.99

Jimmy Choo Urban Hero Eau De Parfum

Jimmy Choo is more a byword for lavish kitten heels now than anything else, but the revered women’s shoemaker can also pack a punch with its masculine fragrances. This latest release, Urban Hero, is a fresh and woody concoction with a smoky leather base and intriguing lemon caviar scent floating around the top notes.

Buy Now: £33.00

H&M Slim Fit Chinos

A mainstay of preppy style, the chino is the clean-cut alternative to your favourite pair of everyday jeans. So give the denim a rest and pick up these flattering slim fit chinos from H&M available in six easy to pair neutral shades.

Buy Now: £19.99

Weekday x Lee Jeans Storm Denim Jacket

It’s the clash of the denim heavyweights, as the premier destination for affordable jeans on the high street Weekday joins forces with 130 years of denim experience in Lee Jeans. The result is a thoroughly modern take on some classic pieces, including this oversized denim jacket with its contrasting collar, dual stitching down the front and rounded chest pockets.

Buy Now: £140.00

Vans x Finisterre Ultrarange Hi Dl Shoes

Finishing a week of collabs is stylish surfwear-meets-outerwear maker Finisterre and skatewear perennial Vans. Three shoes have been released as part of the union including this hiking boot, which is an update on a Vans style from 2017 with eco-friendly synthetic leather, a recycled polyester ripstop and a water-repellent finish.

Buy Now: £110.00