ASOS Menswear: AW13 Collection
ASOS have released their AW13 menswear lookbook, complete with an underlying 1990s influence.
As the largest internet-based retailer in the U.K., ASOS experienced tremendous growth over the second half of the 2000s and still continues to expand. Part of this involved launching its own collections for men and women, with menswear driving a greater part of sales: specifically, figures increased from thirteen percent of all sales in 2011 to twenty-four percent in 2012, according to Matt Piner, Lead Consultant at Conlumino.
Prints have a strong presence within the ASOS AW13 menswear line, ranging from plaid and military stars applied to shirts to leopard spots and alligator textures on shoes. At this level, it’s streetwear that makes you take a second glance.
However, beyond the minutiae, a 1990s influence strongly pervades the entire collection. In fact, rather than ASOS purely aiming for a nostalgic-but-not-quite homage, anyone who spent a few years in an American high school in the mid to late part of the decade should easily recognise the majority of the looks.
Tapered jeans, some pegged, offer a roomy fit whilst flannel-like plaid patterns, particularly when thrown over a solid-colour shirt, add to the grunge aesthetic.
Further details take you back. A vintage olive green parka looks like something you would pick up at a military surplus store, whereas on trend printed knits and sweatshirts, some emblazoned with words like ‘Metal’ and ‘Lost’, pair well with the collection’s semi-relaxed trouser cuts.
In the same vein, a skater aesthetic is partially captured. While traditional comfort or baggy wide-legged jeans aren’t included, backpacks feature tie-dye, geometric prints or patches, and colour-blocking adds a distinct touch of neon to ordinary black lace-ups.
Who says comfortable clothing has to be dull? If the fitted look simply isn’t for you, ASOS finds the right blend between rough-and-tumble street style and the ever-popular retro vibe.