FYT & CO Spring/Summer 2014
New-to-2013 brand FYT & CO. is attempting to awaken next season’s wardrobe with a bold SS14 collection. The accessories brand, launched earlier this year by an established high street supplier, is aiming to catch the eye of the edgy style seeker with a vibrant range of bags, caps, phone, and iPad cases.
Boasting experimental colour ways, neon design features and geometric patterns, the range intelligently fuses wearability with a sense of fun.
Practical holdalls will appeal to the gym-goer or keen traveller, while totes and backpacks provide the ideal go-to for busy city dwellers. With a focus on distinctive execution, each design is constructed using quality fabrics and a fail-safe fastening technique; ensuring every piece will both last and fulfil all everyday needs. A consistent use of waterproof finishes only strengthens this practicality.
Key pieces within the collection include the Coningsby Shopper and the Hawkshill Packable Barrel. However, the definitive piece is found with the Littlefield Square Backpack. Its hipster aesthetic, alternative colour use and ability to double up as a carry case is what will make it appeal to a wide variety of accessory connoisseurs.