Henri Lloyd: Modern Day Pioneer Series

There has been a huge resurgence of English heritage brands over the past couple of years, with Barbour among others seeing their popularity soar within the world of popular fashion. Now, traditional English sailing brand Henri Lloyd is launching its AW13 collection, complete with a bold new creative direction.

Marking their 50th anniversary, Henri Lloyd have worked to create a range that combines their established, classic aesthetic with the industry’s new penchant for high end technical wear. Focusing on ‘real’ characters and pioneers, the brand offers a collection punctuated by bold colours and focused on winter essentials to provide somewhat of a rugged yet on trend appeal.

A highlight of the collection, the surprisingly elegant Tuscana Pea Coat moves towards a more tailored fit, with stitch detailing on the collar and cuff accentuating the sleek lines that are such a hallmark of the silhouette. Complemented by fisherman’s knit jumpers in bone white, it combines to create a striking yet simple look that is universally wearable for winter.

Moving into technical wear, the brand offers their Atlas Jacket. This classic piece features a modern and sleek design aesthetic with taped seams for faultless waterproofing and Primaloft quilted lining for comfort. Almost painfully functional fashion, the Atlas jacket can be styled up with a pair of skinny jeans and heavy boots or worn with sturdy dark blue jeans and brown Derbies for a refined day-to-day outfit.

You can shop the latest collection at HenriLloyd.com.

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Henri Lloyd: Modern Day Pioneer Series

Henri Lloyd: Modern Day Pioneer Series

Henri Lloyd: Modern Day Pioneer Series

Henri Lloyd: Modern Day Pioneer Series

Henri Lloyd: Modern Day Pioneer Series

Henri Lloyd: Modern Day Pioneer Series