Hentsch Man Autumn/Winter 2013 Collection
When Hentsch Man injected print into what once was a simple and casual SS13 collection, it was a refreshing and on trend statement for the young London-based brand to make. In order to not disappoint their rapidly expanding fan base, they have continued in a similar vain for their AW13 collection. This time the statement pieces feature single colour geometric prints and monochrome block patterns, designed exclusively in house.
Although more toned down from the previous season, the brand prove that prints are not something to shy away from – encouraging coordinating shirt, tie and pocket square combinations, as well as printed shirts over patterned tees.
It sounds all very full on, but the muted tones provide a mature and sophisticated take on the industry’s current key trend. These more subdued colours come in natural tones, with the collection’s palette consisting predominantly of grey, burgundy and navy.
Based on this alone it is evident that Hentsch Man has grown tired of Californian living and returned to Europe for a more refined aesthetic. This new approach becomes even more apparent with the twists they have put on their suiting, with traditional dogtooth and herringbone patterns sitting alongside the stand out knitted Intarsia sweaters, complete with their bold abstract designs.
Overall, the collection continues Hentsch Man’s hassle-free approach to dressing. By blending classic, durable fabrics with contemporary design, it is the perfect balance of old and new – reflected in the lookbook, where tattooed father and son pairings emphasise a cross generational appeal.
The Hentsch Man AW13 collection is set to launch in August on hentschman.com.