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Nike Reinvent Project: 25 Years Of The Air Max

Celebrating 25 Years Of Nike Air Max

This season, Nike have collaborated with five top London-based creatives to celebrate 25 years of one of the most iconic and well recognised trainer silhouettes in the industry – the ‘Air Max’. With the ‘Air Max’ being a truly prominent force in sneaker – and menswear – culture, these innovative interpretations have been guided by the inspiration, design and style in which the shoes were first born. With a wide breadth of disciplines, this school of creatives have been able to inject their own unique representations and artistic ambiance in an attempt to capture the true heritage and evolution of each shoe. Each of the five pieces detailed below will be displayed on the 29th – 31st of March 2013 at the Nike Air Max Reinvent exhibition at Hoxton Arches.

Air Max 1

The ‘Air Max 1’ was taken under the wing of top animator Matt Box. Being the first ‘Air Max’ release back in 1987, Matt decided to use the original archive of ‘Nike Air Max Reinvent Video

Scott Morley