Celebrating 25 Years Of Nike Air Max
This season, Nike have collaborated with five top London-based creatives to celebrate 25 years of one of the most iconic and well recognised trainer silhouettes in the industry – the ‘Air Max’.
With the ‘Air Max’ being a truly prominent force in sneaker – and menswear – culture, these innovative interpretations have been guided by the inspiration, design and style in which the shoes were first born.
With a wide breadth of disciplines, this school of creatives have been able to inject their own unique representations and artistic ambiance in an attempt to capture the true heritage and evolution of each shoe.
Each of the five pieces detailed below will be displayed on the 29th – 31st of March 2013 at the Nike Air Max Reinvent exhibition at Hoxton Arches.
Air Max 1
The ‘Air Max 1’ was taken under the wing of top animator Matt Box. Being the first ‘Air Max’ release back in 1987, Matt decided to use the original archive of ‘Nike Air’ advertising as a central influence to his work.
The hand painted water-colour animation reflects the heritage of the shoe and its development from a classic runner to a wardrobe staple. Focusing on how the design has remained true, Matt illustrated the ever-changing community surrounding the ‘Air Max 1’ culture that is busy London:
Air Max 90
Bruno Drummond and Gemma Tickle team up to compose a visual representation of the ‘Air Max 90’.
With this being a trainer embraced by a large majority of London’s 1990s rave scene, Bruno and Gemma utilised their photography and digital representation skills to embrace the shoe’s technical features whilst crossing over with the 1990s rave flyers that symbolize the culture surrounding this particular silhouette:
Air Max 95
Stylist Rosy Nicholas produced an amazing sculpture that represents the similarities between the famous ‘Air Max 95’ and some of London’s most compelling architecture.
Utilising the traditional colour palette of vibrant lime green/grey seen in the original colourway, her design was focused on London’s South Bank:
Air Max 97
Drawing inspiration from the ‘Air Max 97’s futuristic aesthetics, Oscar Bolton Green was able to produce an illustration that referenced the Japanese technology that inspired the model, which was blended with some of London’s personality associated with the era:
Air Max 2013
Finally, using his background in graphic art, Sam Coldy was able to capture the future of the ‘Air Max’ family. The ‘Air Max 2013’ was interpreted using a series of prints comprised of a bold palette and shapes that highlight the innovation and technology of the newly released runner:
Nike Air Max Reinvent Exhibition
Each of the five pieces will be displayed on the 29th – 31st of March 2013 at the Nike Air Max Reinvent exhibition at Hoxton Arches.