Pretty Green AW13 Collection
Let’s not tiptoe around the point here – Pretty Green is an unwaveringly cool brand who produces timeless, edgy and stylish clothing for the modern gent.
This deduction may not seem too ground-breaking, seeing as the man behind the brand is one of the most legendary front men of our time, from one of the most prominent Britpop bands in history. I am, of course, talking about Liam Gallagher and Oasis, for those still at a musical quandary.
Although now the front man of Beady Eye, Gallagher, along with his design director Pat Salter, has kept to the same beat within the latest Pretty Green collection. Drawing upon the relationship of past and present, with classics from the brand’s GREEN LABEL mixed with exclusive pieces from the premium BLACK LABEL line, the AW13 collection features a wealth of effortlessly ‘cool’ and wearable clothing.
Stand out pieces include a patchwork Camo jacket; a Beatles inspired stone cord Upshea stadium jacket with double hip flap pockets and single welt chest pockets; a deep velvet pea coat; and a dandy Tuxedo Jacket.
Not ones to disappoint loyal followers of the brand, Pretty Green has continued with variations on their staple polo shirts, offering on trend paisley detailing throughout and an exciting range of colour ways that will provide an option for every taste.
Taking into consideration the unpredictable and inclement weather Britain experiences throughout autumn/winter, Pretty Green equip even the most hardened rocker for the unwelcoming elements with a range of high quality, seasonally-appropriate outerwear, which includes everything from their Mod-inspired black and burgundy Harrington and infamous ‘Festival Jacket’ to a warm, down-filled puffa and signature fur trim parka.
The accompanying AW13 campaign is called ‘The Vinyl Revolution’, which is designed to capture the resurgence of vinyl and the role of the record store. Be it flicking through rows upon rows of rare bootlegs or charging through the aisles for the latest releases, for die-hard music lovers the turntable revolution keeps spinning. Judging by this latest collection, so does the Pretty Green revolution.