Agi & Sam Autumn/Winter 2014
Design duo Agi Mdumulla and Sam Cotton, better known as Agi & Sam, presented their African-inspired AW14 line as part of London Collections: MEN. The show was the pair’s first since winning the Emerging Talent award for menswear at the 2013 British Fashion Awards in December.
Held at London’s Victoria House, it featured an all-black model cast with music provided by a live tribal band in keeping with the African theme.
Titled ‘Watu Nguvu’ – ‘People Power’ in Swahili – the collection is the result of Mdumulla’s travels throughout the continent, in particular the Masai territory. African tribal workwear was fused with western menswear staples, with pieces almost entirely monochrome and only a handful of items in other colours.
A traditional Masai check was presented in black; adorning coats and slightly oversized and cropped trousers as part of a smaller pattern.
African weaves were also included in the form of horizontal stripes, which had been hand drawn and screen-printed onto cloth. Reflective materials appeared throughout the offering, often as bands on cuffs and hems as a nod to the West.
The juxtaposition of rich and poor African countries also served as a reference point. A selection of vinyl printed tops featured the duo’s take on logos used by large western oil companies operating in the continent. These were the only pieces shown to contain colour, with green, blue and red used.
Moulded felt hats by millinery label Yashkathor and slip on shoes by UGG completed the runway looks which will launch later in 2014. For more information go to AgiandSam.com.
Agi & Sam AW14 Runway Video
Agi & Sam AW14 Collection