French Fashion House Pushes E-Commerce
French luxury fashion house Balenciaga has revamped its global website with a focus on e-commerce. The new platform, produced under creative director Alexander Wang, features a responsive design to allow access across smartphones, tablets and desktops. In addition to the homepage, which is made up of full-bleed images of the brand’s SS15 shows, visitors can also browse behind-the-scenes videos, news, campaign, lookbook and event visuals. A vertical navigation directs users to the online store which houses men’s ready-to-wear as well as accessories, jewellery and fragrances. Recognising the growth in online sales, a statement accompanying the launch described the website as a “key channel” for extending “into today’s digital era in look, feel and experience”. Creative director Alexander Wang said he wanted a site which “conveyed the creativity of the brand in every click and swipe: the same degree of detail and finesse as in the collections”. President and CEO Isabelle Guichot added: “The new site is the brand’s most visible global flagship, a digital ambassador that connects collections to customer in an integrated and fluid way.” The new Balenciaga website and e-commerce store is live now. Prices in the current collection range from £175 for t-shirts to £2,135 for outerwear.
Balenciaga Global Website
