Somerset House To Host Photography, Grooming and Music Event
A photography exhibition charting the rise of one of Jamaica’s biggest trends is due to open at Somerset House next month.
Return of the Rudeboy, curated by photographer Dean Chalkley and stylist and creative director Harris Elliott, aims to “depict a collective of sharply dressed individuals, who exemplify an important yet undocumented subculture.”
The pair has photographed more than 60 men and women across the UK who best represent the modern day version of the style.
A selection of these images will be on show at the home of London Fashion Week, alongside with other installations and set pieces including live events, DJs and merchandising until the end of August.
Rudeboy is a term that originated from Kingston in the 1950s. The name was given to young men who rebelled against fashion with Mohair suits, thin ties and pork pie hats.
Other elements of the look are being incorporated, such as grooming. A pop-up barbers will be available to visitors, with hair cuts and beard trims carried out by a top Rudeboy barber.
Photographs and set pieces will be on sale along with bespoke hand-bound books featuring the images. Customised designer collaboration clothing and accessories inspired by Rudeboys will also be available.
Admission to the Return of the Rudeboy exhibition is free and runs from 13th June until 25th August 2014.
Return of the Rudeboy
Tel: 020 7845 4600