Hedi Slimane Continues Overhaul Of French Fashion House

Saint Laurent’s flagship store on Sloane Street has thrown open its doors after an extensive refurbishment. Designed by the brand’s Creative Director, Hedi Slimane, the made-over store adapts the fashion house’s new aesthetic to its London surroundings.

The Art Deco-inspired store in Knightsbridge references the techniques of the French Modernist movement as well as other minimalist styles. With raw concrete, black and white marble, and mirrored panels at every turn, the location promotes luxury and space.

Inside, the store features glass display cases finished with brass and gold, nickel rails hanging from the ceiling and dark leather seating. A floating staircase at the back of the store links the three floors together, framed by high-polished square nickel bars.

In keeping with the new look, the packaging used in store is based on Saint Laurent’s classic le smoking tuxedo suit. Black matte is reported to symbolise the woollen fabrics, while gloss detailing represents the silk satin used in the garment.

Saint Laurent’s full menswear collection is housed in the basement and includes the collaborative line with up-and-coming creatives. Alex Turner’s buck Duckie boots in pink are exclusive to the outpost.

Visit the new look store at 171-172 Sloane Street, London SW1 or shop online at YSL.com.

Saint Laurent Sloane Street Store

Saint Laurent refurb - Sloane St

Saint Laurent refurb - Sloane St

Saint Laurent refurb - Sloane St

Saint Laurent refurb - Sloane St