YMC Autumn/Winter 2014
Anti-trend apparel line YMC revealed an AW14 collection of understated functionality at its London Collections: MEN show.
Teaming up with Swedish label Grunden, the label previewed rubberised macs fit for the British climate, while acknowledging the current fisherman mood in menswear.
Particular emphasis was placed on the Air Sea Rescue coat, Beach jacket, Aviator trouser and Mitten cardigan, which were signature pieces of the collection.
Chunky-knit jumpers and scarves with contrast cable weaves provided the foundation for the cold-weather range. Saturated-dye treatments gave denim jackets a modern authority.
The brand’s signature spiral print made its mark on the line. The motif appeared on a comfortably fitted sweatshirt, epitomising the brand’s relaxed appeal. Striped block, twisted-yarn knits, quilting and padding brought a textured element to the showcase.
A sporty twist was also on show with the reworking of tracksuits, lending polish and substance to the most casual of styles.
British label Walsh was the main collaborative force behind the footwear. Models walked in reworked archive designs, including boots and luxe leather trainers.
The colour palette of jade, navy, black and burnt red was pitted against a playful star print, used on scarves, trousers, backpacks and utility jackets. Tangerine orange gave a welcome lift to the darker hues.
Backstage before the show, internationally renowned Sassoon took care of the model’s hair. John Gibson, Sassoon Men Expert spoke of the creative partnership with YMC: “We have a great relationship – they’re very free and easy with hairstyling concepts. Their clothes are effortless and fit perfectly with the natural character of the Sassoon aesthetic”.
With the combined creative forces of heritage design and hairstyling, the YMC AW14 collection, which will drop later this year, reinforced the brand’s solid reputation for utilitarian menswear with a fresh urban edge.
Previous lines from the London label are still available on Oki-Ni, ASOS and Mr Porter.
YMC AW14 Runway Video
YMC AW14 Collection